Brand Strategy Director

🔥 3 hours ago

🤠 Texas – Remote

🤠 Texas – Remote

💵 $117.2k - $160.1k / year

⏰ Full Time

🔴 Lead

💃 Brand Manager

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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Insperity

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1986

💼 Consulting

🛡️ Insurance

🏥 Healthcare

Consulting • Insurance • Healthcare

Insperity is a U. S. -based provider of HR outsourcing and workforce-management solutions that help businesses of all sizes manage payroll, benefits, compliance and talent. As a professional employer organization (PEO), Insperity offers full-service HR solutions (Insperity HR 360), streamlined payroll and workforce platforms (HR Core, HR Scale), plus additional services like contractor management, talent acquisition, retirement and insurance services, and employee perks. The company combines HR technology with outsourced HR expertise to support small, midsize and larger businesses in reducing HR admin, mitigating compliance risk and improving employee experience.

📋 Description

• Define and steward Insperity’s brand strategy, positioning, voice, messaging, and brand standards. • Monitor the competitive landscape, consumer behavior, and emerging market trends. • Identify and evaluate brand partnership and placement opportunities. • Own the performance of Insperity’s brand advertising portfolio and recommend optimizations. • Manage the day-to-day relationship with the external advertising agency. • Communicate advertising performance, insights, and recommendations to internal stakeholders. • Establish and maintain brand KPIs across campaigns, channels, and audience segments. • Present the brand performance story to leadership regularly. • Partner with the Director, Creative as a strategic brand voice. • Ensure visual expression, messaging, and storytelling reinforce brand positioning. • Collaborate with agency operations and creative teams on job submissions and strategic context. • Stay current on AI’s impact on brand discoverability, advertising performance, and competitive positioning. • Leverage AI tools for research, competitive analysis, and performance insight development.

🎯 Requirements

• Bachelor’s Degree in Marketing, Communications, a related discipline, or equivalent work experience is required. • Ten years of progressive experience spanning brand strategy, advertising performance, and agency management. • Proven track record of independently owning advertising performance, analyzing data, identifying optimization opportunities, and presenting actionable recommendations to senior leadership. • Experience working directly with external creative and media agencies. • Experience partnering with an external media agency and an internal creative agency. • Strong track record of partnering with creative leadership to translate brand strategy into effective creative execution. • B2B marketing experience is preferred; B2C candidates with relevant complex, considered-purchase category experience will be strongly considered. • Advanced analytical capability for assessing advertising performance data and translating insights into recommendations. • Strategic and creative fluency to evaluate creative work against brand objectives. • Clear and confident brand voice. • Ability to manage external agency relationships and hold partners accountable. • Ability to operate with a high degree of autonomy and initiative. • Ability to build trusted relationships across a matrixed organization.

🏖️ Benefits

• Flexible work arrangements • Continuous learning programs • Mentorship opportunities • Ongoing training • Generous paid time off • Medical benefits • Dental benefits • Vision benefits • Health and wellness support • Paid volunteer hours

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