Associate Manager, Cross-Functional Influencer Campaigns

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $86k - $109.5k / year

⏰ Full Time

🟡 Mid-level

💅 Influencer Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 0%

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Instacart

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2012

🍽️ Food & Beverage

📦 Logistics

🛍️ eCommerce

💰 $232M Venture Round on 2021-11

Food & Beverage • Logistics • eCommerce

Instacart is a company that offers a flexible approach to work while transforming the grocery industry. It provides an essential service by delivering groceries and household goods to customers' doors in as little as 30 minutes. Instacart offers safe and flexible earning opportunities to personal shoppers and tackles challenges such as rerouting deliveries during snowstorms and connecting customers with coupons and deals. It aims to be the operating system for the grocery industry, thus helping customers save time for other activities. Instacart emphasizes diversity, equity, and belonging in its work culture.

📋 Description

• Plan and run creator programs with CPG Co-Marketing, Retail Marketing, Partnerships, Paid, and other teams • Manage influencer campaigns from concept through launch and reporting • Build and expand relationships with creators, talent managers, agents, and influencer agencies • Work with Paid and Organic Social to identify, boost, and repurpose high-performing creator content • Coordinate asset delivery, cut-downs, platform requirements, and usage rights • Track campaign performance across engagement, reach, and conversion metrics • Partner with Analytics to measure effectiveness and provide monthly reporting on creator, creative, and trend insights • Identify emerging talent, formats, and social trends and develop partnership ideas • Handle sourcing, contracting, budgets, negotiation, and relationship management • Report to the Senior Manager, Influencer Marketing & Brand Activations

🎯 Requirements

• 5–6 years of experience in influencer marketing, creator partnerships, social media, or campaign management • Demonstrated experience independently managing influencer campaigns from talent identification and outreach through negotiation, contracting, content development, launch, and reporting • Established relationships across the creator ecosystem, including creators, talent managers, agents, and/or influencer agencies • Experience negotiating creator partnerships and managing budgets, rates, deliverables, usage rights, and exclusivity • Strong project management and organizational skills, with experience managing multiple campaigns, timelines, and stakeholders at once • Experience analyzing campaign performance and reporting results, including KPIs such as engagement rate, impressions, and conversion • Excellent written and verbal communication skills, with a record of working proactively across teams • Bachelor’s degree or equivalent

🏖️ Benefits

• Flex First flexible work arrangement: work from home, an office, or a coffee shop • Regular in-person events • New hire equity grant • Annual refresh grants • Market-competitive compensation and benefits