Demand Generation Manager, HubSpot

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Instructional Empowerment

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2022

📚 Education

🌍 Social Impact

🏢 Enterprise

Education • Social Impact • Enterprise

Instructional Empowerment is an educational organization focused on empowering educators and transforming the learning experience to positively impact students' lives. By addressing challenges faced in classrooms and schools, they develop effective instructional systems and provide coaching and professional development for teachers. Their mission includes closing achievement gaps and promoting deeper learning for all students, ensuring that every learner is prepared to thrive in a dynamic world.

📋 Description

• Lead the planning, execution, and optimization of integrated marketing campaigns • Develop demand generation programs across email, paid digital advertising, webinars, events, landing pages, and website content • Coordinate campaign execution across multiple marketing channels • Serve as the primary HubSpot administrator • Manage CRM data, segmentation, workflows, lead scoring, forms, landing pages, dashboards, and reporting • Build automated nurture campaigns and improve lead lifecycle management • Plan, launch, and optimize Google Ads, LinkedIn Ads, and other paid digital campaigns • Manage campaign budgets and improve performance through testing and optimization • Analyze campaign performance and provide actionable recommendations • Develop dashboards and reports measuring marketing effectiveness and pipeline contribution • Conduct A/B testing on messaging, audiences, creative assets, and landing pages • Partner with Sales and Executive Leadership to align marketing initiatives with business development priorities • Translate product capabilities into customer-focused messaging • Support go-to-market initiatives and campaign planning

🎯 Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field (or equivalent combination of education and experience) • 5–7 years of experience in demand generation, digital marketing, campaign management, or growth marketing in a B2B environment • Demonstrated success planning, executing, and optimizing multi-channel marketing campaigns that generate qualified leads and support pipeline growth • Hands-on experience administering HubSpot or a comparable CRM/marketing automation platform • Experience with workflows, segmentation, lead scoring, reporting, and campaign automation • Experience managing and optimizing paid digital advertising campaigns across platforms such as Google Ads and LinkedIn Ads • Strong analytical skills using campaign metrics and performance data to drive continuous improvement • Excellent written and verbal communication skills • Ability to translate complex products or services into compelling customer-focused messaging • Experience collaborating with Sales, Product, and Executive Leadership • Preferred: Experience marketing K–12 education products or services to school district leaders and educational decision-makers • Preferred: Advanced HubSpot administration, PPC strategy, marketing funnel optimization, product launches, HubSpot certifications, GA4, and Google Tag Manager • Candidates must be located in the Eastern or Central Time Zone • Must be legally authorized to work in the United States without requiring visa sponsorship now or in the future

🏖️ Benefits

• Multiple medical plan options, including a 100% employer-paid health plan • HSA and FSA options available to save for medical expenses • Employer-funded HSA contributions for those participating in eligible healthcare plans • Company-paid dental, vision, life, STD, and LTD coverage • 15 days of PTO available in your first year of employment • 8 paid holidays, plus 2 floating holidays • 401(k) with a 4% company match