Creative Strategist

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IntegrateUp

1 - 10 employees

🎯 Recruiter

👥 HR Tech

🤝 B2B

Recruitment • HR Tech • B2B

IntegrateUp is a company focused on streamlining the hiring process for businesses by taking on the recruitment burden. Specializing in finding the right fit for company culture and the necessary skill sets, IntegrateUp ensures that hiring becomes an easy and exciting experience. They handle everything from drafting job descriptions to posting openings in a wide network and conducting interviews. By filtering through a large pool of candidates, IntegrateUp helps CEOs focus on growth while they handle the intricacies of selecting top candidates for various roles like Virtual Assistants, Online Business Managers, and Integrators. Their promise includes a satisfaction guarantee, ensuring that if a hire doesn't work out, they commit to finding additional suitable candidates.

📋 Description

• Lead the complete creative lifecycle from competitive research through angle ideation, script writing, visual briefing, and performance review • Deliver 3–6 creative briefs weekly for primary SKUs and 2–4 weekly for secondary SKUs • Integrate AI tools into scripting, storyboarding, and concepting workflows • Organize creative timelines, briefs, and assets in ClickUp and Dropbox • Write line-by-line ad scripts with visual cues, screen directions, text-on-screen, and voiceover instructions • Craft narrative-driven ads with direct-response hooks and pattern interrupts • Translate supplement formulations into benefit-focused marketing angles while following FTC/FDA compliance guidelines • Oversee UGC-style content, video ads, static graphics, and motion graphics • Deploy modular asset variations and analyze Hook Rate, Hold Rate, CTR, CVR, and CPA • Collaborate with media buyers, Product, CRO, and Supply Chain teams • Align creative testing and ad scaling with inventory levels • Establish performance baselines and launch compliant creative angles to improve customer acquisition • Build an AI-assisted creative testing pipeline and improve ad efficiency over 12 months

🎯 Requirements

• 5+ years in direct-response creative strategy and scripting for paid social/search in a DTC e-commerce environment • Proven experience scaling supplement or wellness brands with high-volume UGC ad strategies • Strong narrative storytelling and direct-response copywriting skills • Highly coachable and able to thrive in an agile environment • Ability to translate complex product formulations into consumer-friendly marketing angles • Direct knowledge of FTC/FDA dietary supplement advertising rules • Fluency in Hook Rate, Hold Rate, CTR, CVR, and CPA metrics • Hands-on skill with Canva or Adobe Creative Cloud • Experience using ChatGPT, Claude, Higgsfield, or similar AI tools • Direct experience with Meta, TikTok, YouTube, Google Ads, Dropbox, and Google Workspace • Ability to accommodate limited required travel • Willingness to work US time zones regardless of geographic location • Access to a computer, reliable internet connection, and distraction-free work environment • Familiarity with ClickUp, Asana, or Monday.com preferred • Familiarity with GetHookd, Motion, Foreplay.co, and Meta Ad Library preferred • Leadership experience is a plus • Must be legally authorized to work for a US employer without sponsorship

🏖️ Benefits

• 15 days of PTO + 10 paid U.S. holidays per year • Comprehensive healthcare, dental, and vision plans • 401(k) with a best-in-class company match • Exclusive employee product discounts • 100% remote position • Professional evolution and development opportunities • True ownership without micromanagement

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