Lead Brand Strategist

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🏛️ District of Columbia – Remote

🏛️ District of Columbia – Remote

💵 $110k - $130k / year

⏰ Full Time

🟠 Senior

💃 Brand Manager

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Interactive Strategies

WebsiteLinkedInAll Job Openings

51 - 200 employees

📣 Marketing

Marketing • Digital Marketing • Web Design

Interactive Strategies is a full-service web design agency and digital marketing firm based in Washington, DC. The company serves clients across Washington DC, Virginia, Maryland, and Charlotte, NC, offering strategic approaches to help clients address complex business questions. They specialize in web design, digital marketing, digital fundraising, and building digital experiences that drive B2B leads. With an emphasis on digital transformation, Interactive Strategies helps clients, including nonprofit organizations and associations, enhance their digital presence and connect effectively with donors and members. They work with notable clients like the Red Cross, Smithsonian, and Special Olympics, providing award-winning services.

📋 Description

• Lead the research and strategy phase of engagements from discovery through recommendation, collaborating with a cross-disciplinary team of creative directors, UX designers, writers, developers, and project managers. • Lead brand discovery through stakeholder interviews, workshops, and brand research. • Design and conduct user and market research — qualitative and quantitative — to uncover audience motivations, perceptions, and unmet needs. • Synthesize research into actionable strategy deliverables — audience personas, brand narratives, positioning frameworks, value propositions, and messaging strategy — grounded in evidence, not intuition. • Define brand platforms (mission, vision, values, personality, messaging hierarchy) and partner with a creative director to translate that definition into visual and verbal expression. • Extend brand strategy into digital strategy — providing strategic direction and input on web experience and marketing initiatives, in partnership with UX, content, and creative teams who own execution. • Serve as the strategic throughline across an engagement — ensuring creative and digital solutions stay grounded in the research and positioning that informed them. • Bring new approaches to research and strategy, including how AI and data-informed methods can sharpen insight and speed synthesis. • Build strong, collaborative client relationships — facilitating workshops, presenting findings, and guiding decisions with clarity and confidence. • Contribute to business development by helping shape strategy-related proposals, approaches, and new offerings. • Continuously improve our research and strategy process.

🎯 Requirements

• 10+ years of experience leading brand strategy engagements, with research as a core, hands-on part of your practice. • Demonstrated experience designing and running research — surveys, interviews, focus groups — and synthesizing findings into strategic frameworks. • Experience producing strategy documentation: personas, audience segmentation, competitive analysis, positioning frameworks, messaging architecture. • Comfort partnering with (not substituting for) creative direction — you can articulate strategic intent clearly enough for a creative team to execute against it. • Familiarity with how brand strategy connects to digital strategy — web experience and marketing channels — even if you haven't built wireframes or sitemaps yourself. • Excellent oral and written communication skills. • Experience developing client relationships and account growth strategies. • Agency experience is a plus.

🏖️ Benefits

• Company-sponsored health, vision and dental insurance • Pre-tax Flexible Spending Account (FSA) • Profit sharing • 4 weeks of PTO to start, 5 weeks at year 3 • Company-paid short-term and long-term disability • Company-paid life and AD&D insurance • 11 paid holidays • 401k with company match • New business referral bonus • Professional development opportunities • Flexible work schedule • Pre-tax DC Metro SmartBenefits