B2B Content Marketing Lead

Job not on LinkedIn

🔥 14 hours ago

🏄 California – Remote

🏄 California – Remote

💵 $135.8k - $245.4k / year

⏰ Full Time

🟠 Senior

✍️ Content Marketing Manager

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 0%

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Block

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1990

💼 Consulting

📣 Marketing

💳 Fintech

Consulting • Marketing • Fintech

Block is a technology company that aims to increase access to the global economy through its various brands. Square provides commerce and financial services designed for sellers, while Cash App offers an easy platform for spending, sending, and storing money. Afterpay allows customers to manage their spending over time. Additionally, TIDAL empowers artists by providing them with tools for entrepreneurship, and Bitkey and Proto focus on bitcoin and related services. Together, these services contribute to building an open financial system accessible to everyone.

📋 Description

• Build and manage an always-on B2B content calendar across priority themes, verticals, campaigns, and moments • Execute social-first content formats and original content franchises for co-marketing programs with sellers • Create content programs covering Square’s industry POV, customer stories, partner stories, product narratives, and market insights • Identify opportunities to tell stronger stories across priority verticals, including restaurants, retail, services, and other key business categories • Develop thought leadership content for timely industry and business conversations • Support customer storytelling and case study efforts by shaping story angles and adapting them into social-first formats • Translate business priorities into content concepts, briefs, series, and distribution plans • Use AI tools and workflows for research, ideation, content mapping, repurposing, versioning, briefing, and production planning • Build repeatable AI-assisted workflows while maintaining accuracy, brand quality, and human judgment • Manage content production workflows from concept through launch, including briefs, timelines, stakeholder inputs, approvals, and delivery • Work with internal creative teams, external partners, freelancers, or agencies to produce content • Track performance across content and social channels and refine topics, formats, messaging, and distribution

🎯 Requirements

• 6+ years of experience developing B2B content, social content, integrated campaigns, thought leadership, or content marketing programs • Strong understanding of social-first content, especially for LinkedIn and other platforms where business audiences spend time • Experience turning complex business topics into clear, compelling content for professional audiences • Strong instincts for content formats, storytelling, hooks, pacing, and audience relevance • Experience building or managing content calendars, campaigns, series, or always-on programming • Experience using AI tools to improve content workflows, speed up content development, or scale content across formats and channels • Strong judgment around where AI can add leverage and where human strategy, creativity, taste, and review are essential • Strong project management skills, with the ability to move work from idea to brief to execution • Experience working cross-functionally with marketing, creative, communications, sales, product, or external partners • Good judgment around brand voice, accuracy, approvals, and business context • Comfort balancing proactive content development with incoming business needs in a lean, fast-moving environment • Experience in B2B technology, fintech, commerce, SaaS, restaurants, retail, services, or another business-focused category is nice to have • Experience developing executive thought leadership, industry POV content, category campaigns, or recurring content series is nice to have • Experience with customer storytelling, case studies, partner marketing, or sales-supporting content is nice to have • Familiarity with social analytics, content performance reporting, and optimization is nice to have • Experience producing short-form video, event content, interview-based content, or multi-format social campaigns is nice to have • Experience managing agencies, freelancers, creators, or production partners is nice to have • Experience building AI-assisted content systems, prompt libraries, research workflows, repurposing engines, or content operations processes is nice to have

🏖️ Benefits

• Remote work • Medical insurance • Flexible time off • Retirement savings plans • Modern family planning • Reasonable accommodations for disabled applicants throughout the recruitment process

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