Lifecycle Marketing Manager

Job not on LinkedIn

🔥 36 minutes ago

🏄 California – Remote

🏄 California – Remote

💵 $108.2k - $202.8k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 0%

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Block

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1990

💼 Consulting

📣 Marketing

💳 Fintech

Consulting • Marketing • Fintech

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📋 Description

• Develop a global lifecycle and email marketing strategy for prospects and merchants • Build personalized nurture journeys that convert prospects into opportunities and signed merchants • Accelerate new merchant setup, transaction activity, and adoption of additional products • Help established merchants grow through increased transaction volume and engagement • Deliver thought leadership, product releases, events, and growth opportunities • Develop churn prevention and winback programs • Use AI to personalize content, sharpen segmentation, and speed production and learning • Own the full prospect and merchant lifecycle across segments from small businesses to enterprise • Adapt global lifecycle strategies to regional market needs across North America, the UK, and APAC • Partner with sales, marketing, revenue operations, account-based marketing, content, partnerships, product, compliance, and regional teams • Lead email for product go-to-market and thought leadership • Own the email test roadmap, including hypotheses, A/B tests, and multivariate tests • Test and grow lifecycle channels beyond email • Establish reporting and feedback loops showing impact on pipeline, merchant transaction volume, and retention • Report to the Global B2B Commerce Growth Lead

🎯 Requirements

• Minimum 5 years experience owning B2B lifecycle, email or CRM marketing, ideally for global, sales-led products serving businesses of all sizes • Experience measuring lifecycle impact on attributed, influenced and incremental revenue, retention and merchant engagement, and presenting results to leadership • Hands-on Marketo experience building emails, nurture programs, dynamic content and audience segments • Working knowledge of Figma or similar software for designing and building email creative • Experience designing, running and measuring lifecycle growth and testing strategies • AI fluency, with a track record of using AI tools to scale marketing programs • Experience managing programs from idea to launch across multiple teams and time zones • Experience partnering with sales and regional leaders to understand their needs and turn them into lifecycle programs that drive results

🏖️ Benefits

• Remote work • Medical insurance • Flexible time off • Retirement savings plans • Modern family planning • Reasonable accommodations for disabled applicants throughout the recruitment process

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