Senior Manager, Performance Creative

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🔥 3 minutes ago

🏄 California, New York – Remote

🏄 California – Remote 🗽 New York – Remote

💵 $150k - $180k / year

⏰ Full Time

🟠 Senior

🧑‍🎨 Art Director

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iRESTORE

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2003

💄 Beauty

🔧 Hardware

🛍️ eCommerce

Beauty • Hardware • eCommerce

iRESTORE is a direct-to-consumer health and beauty company that develops and sells FDA-cleared red light / low-level laser therapy (LLLT) devices and complementary hair and skincare products to treat hair thinning and promote skin rejuvenation. The brand markets at-home wearable hardware (helmets, caps) and topical formulas, emphasizes clinical studies and doctor endorsements, offers online quizzes, bundles, a warranty/return program, and sells primarily through its eCommerce storefront and marketplaces.

📋 Description

• Lead Performance Creative Strategy • Own the performance creative roadmap across paid social and video platforms. • Partner with Paid Social and Media Buying to align creative priorities with spend plans, testing needs, and performance goals. • Translate business objectives, customer insights, and performance data into clear creative briefs, concepts, and testing plans. • Stay current on platform trends and creative best practices across Meta, TikTok, YouTube, Snap, and emerging channels. • Develop a structured creative testing process across concepts, hooks, angles, formats, offers, and customer segments. • Set clear guidelines for test design, naming conventions, tagging, reporting, and creative analysis. • Use performance metrics such as hook rate, thumbstop rate, hold rate, CTR, CVR, CPA, CAC, and ROAS to evaluate creative performance. • Make clear recommendations on what to stop, improve, repeat, or scale based on performance data. • Build a creative production plan that supports paid media needs by platform, funnel stage, campaign priority, and refresh cadence. • Forecast creative volume needs based on spend levels, testing priorities, fatigue patterns, and growth goals. • Identify workflow, resourcing, and production gaps before they impact performance. • Create systems that help the team produce strong creative consistently and efficiently. • Build and maintain customer personas and messaging frameworks based on real data, including reviews, surveys, CRM insights, creative performance, customer research, and market trends. • Partner with Growth Marketing, Digital Product and Retention & Lifecycle to ensure winning ad concepts connect to strong landing page experiences. • Partner with Retention & Lifecycle to ensure email, SMS, and post-click journeys reinforce key customer messages. • Share creative learnings across teams so paid media insights inform broader customer experience improvements. • Manage and develop a team of creative strategists and video production talent.

🎯 Requirements

• 6+ years of experience in performance creative, creative strategy, growth marketing, or paid social creative for DTC, e-commerce, or consumer brands. • Experience managing, mentoring, or leading creative strategists, editors, designers, or production partners. • Strong understanding of paid social creative across Meta, TikTok, YouTube, Snap, and emerging platforms. • Experience building and managing creative testing systems. • Strong direct-response creative instincts, including hooks, offers, objections, proof points, social proof, urgency, and conversion-focused storytelling. • Ability to use performance data to diagnose creative and make clear recommendations. • Experience developing customer personas, messaging frameworks, and creative angle libraries based on customer insights and performance data. • Ability to partner effectively with media buyers, CRO teams, lifecycle marketers, designers, editors, data teams, and brand stakeholders. • Strong communication, prioritization, and leadership skills in a fast-moving environment.

🏖️ Benefits

• Unlimited PTO • Medical, Dental, Vision and Life Insurance • Paid Parental Leave • WFH Setup Credit • Quarterly Fitness Credit • Quarterly Read-On-Us Credit • Employee Discounts on iRESTORE Products!