Lifecycle Marketing Associate – Contractor

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $40 / hour

⏳ Contract/Temporary

🟢 Junior

🟡 Mid-level

🎡 Marketing

🚫👨‍🎓 No degree required

👻 Ghost score 0%

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(ISSA) International Sports Sciences Association

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 1988

🏥 Healthcare

💼 Consulting

📚 Education

Healthcare • Consulting • Education

ISSA is the International Sports Sciences Association, an online education and certification provider for fitness and wellness professionals. It offers self-paced, accredited certification programs (Certified Personal Trainer, Nutrition Coach, Strength & Conditioning, Yoga/Pilates and numerous specializations), continuing education (CEUs), and career services including a job guarantee and access to an employer network of gyms and studios. ISSA focuses on training individuals worldwide to launch and advance careers in fitness through online courses, study resources, and professional support.

📋 Description

• Build, QA, and deploy email and SMS campaigns in HubSpot, including promotions, webinar sequences, nurture flows, and one-off sends • Design and run A/B tests across email/SMS campaigns and audience segmentation • Build and maintain a month-to-month email calendar • Execute and manage the 0–30, 30–60, 60–90, and 90+ day lifecycle nurture framework • Build and launch new nurture workflows • Maintain and improve audience segmentation and list hygiene as HubSpot data models and properties evolve • Manage the six-email webinar communications sequence from registration confirmation through replay delivery • QA every send for links, personalization tokens, segmentation/list targeting, and deliverability fundamentals • Assist with promo calendar execution, including banners, send scheduling, payment links, and pricing structures • Track open, click-through, and conversion rates; analyze monthly email performance and flag anomalies or opportunities to the Sr. Brand Manager • Partner with marketing and social media teams to align campaign timing and messaging across channels

🎯 Requirements

• Hands-on experience building and deploying email/SMS campaigns and automated workflows directly in HubSpot • Proven ability to take a brief and deliver a fully built, thoroughly tested, and deployed campaign with minimal supervision • Comfortable working directly with audience lists, custom properties, and behavior-based segmentation logic • High attention to detail and meticulous QA discipline • Exceptional organizational skills in a fast-paced environment • Ability to adapt to shifting priorities and tight deadlines • Clear, effective proactive communication • Prior lifecycle/nurture email program experience (nice to have) • Familiarity with email deliverability fundamentals, including sender reputation, list hygiene, and spam triggers (nice to have) • Experience supporting webinar or live-event communications sequences (nice to have) • Exposure to SMS marketing platforms and compliance basics, including opt-in/opt-out handling (nice to have)