Performance Marketing Manager

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $140k - $165k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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Jasper

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2021

🤖 Artificial Intelligence

📣 Marketing

☁️ SaaS

Artificial Intelligence • Marketing • SaaS

Jasper is a purpose-built generative AI platform designed specifically for marketers. It empowers marketing teams by providing advanced AI tools and applications that integrate seamlessly with existing marketing workflows and systems. Jasper is focused on enhancing marketing efficiency and effectiveness by offering tools such as AI chatbots, image editing, document editing, and brand management features. The platform is built on a foundation of security and compliance, ensuring enterprise-grade protection while leveraging AI for marketing success. Jasper also offers educational resources and community support to help users maximize the platform’s capabilities.

📋 Description

• Own end-to-end management of Jasper's paid media portfolio, including LinkedIn Ads and Google Search • Manage campaign architecture, audience development, keyword and bidding strategy, budget pacing, and in-platform optimization • Stand up and scale OpenAI/ChatGPT ads, Google AI Max, and AI-search advertising platforms • Run structured channel tests with clear success criteria and scale successful channels • Build bottoms-up budget plans and manage monthly allocation and pacing across channels and audience tiers • Reallocate spend toward campaigns, audiences, and creative producing qualified pipeline • Optimize toward SQLs, SQOs, pipeline, and closed-won revenue rather than lead volume • Deliver executive-ready reporting connecting channel performance to company impact • Build and maintain tiered target-account audiences and plan reach and frequency by tier • Launch one-to-one and one-to-few campaigns in partnership with Sales • Own conversion tracking and attribution health with Marketing Operations and Data Science • Manage CRM-to-platform conversion imports, conversion APIs, and multi-touch attribution • Diagnose and fix measurement gaps • Partner with creative and content teams on ad testing and iteration • Translate performance data into creative briefs and use customer stories, reports, and webinars as campaign fuel • Support webinar promotion, gated content, and remarketing • Apply AI tools and automation to improve campaign analysis, reporting, and execution

🎯 Requirements

• 5+ years of hands-on B2B performance marketing experience • Experience ideally in high-growth SaaS supporting an enterprise or account-led sales motion • Deep, in-platform expertise in LinkedIn Ads and Google Ads at meaningful scale • Experience managing multi-million-dollar annual budgets • Curiosity about emerging AI advertising channels • Track record of measuring and optimizing paid programs against pipeline and revenue • Experience communicating paid-program impact to leadership • Fluency in CRM-integrated conversion tracking • Experience with HubSpot and Salesforce • Knowledge of multi-touch attribution • Rigorous budget management, forecasting, pacing, and bottoms-up planning skills • Strong analytical skills and comfort using data to diagnose problems, prioritize investment, and improve funnel performance • Ability to apply AI, automation, and emerging technologies to improve marketing • Comfortable managing channels day-to-day while driving longer-term strategy and testing roadmaps • Legally eligible to work in the United States • At least two years of valid U.S. work authorization • Must not require visa sponsorship now or in the future

🏖️ Benefits

• Comprehensive Health, Dental, and Vision coverage beginning on the first day for employees and their families • 401(k) program with up to 2% company matching • Equity grant participation • Flexible PTO • FlexExperience budget ($900 annually) • FlexWellness program ($1,800 annually) • Generous budget for home office set up • $1,500 annual learning and development stipend • 16 weeks of paid parental leave