Director – Events Marketing Strategy

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JDPA LIMITED

WebsiteLinkedInAll Job Openings

- employees

🚗 Transport

☁️ SaaS

🤝 B2B

Transport • SaaS • B2B

JDPA LIMITED is a provider of data, analytics, and software solutions serving the automotive ecosystem and adjacent financial and insurance sectors. It offers vehicle valuations, market and retail intelligence, quality and customer-experience benchmarks, digital marketing and advisory services to OEMs, dealers, insurers and lenders. JDPA LIMITED combines proprietary customer and VIN data with advanced analytics and SaaS products to help clients improve product design, retail performance, risk management, and finance operations.

📋 Description

• Set and lead a commercially driven global events strategy that delivers revenue growth, pipeline contribution, and brand value. • Own the end-to-end events portfolio, with clear accountability for strategy, execution, performance measurement, and optimization, including senior-level internal events. • Hold full P&L responsibility, including budgeting, forecasting, cost control, and profitability across all event programs. • Define and embed a cohesive brand strategy for events, ensuring consistent, high impact brand expression across markets and audiences. • Develop and monetize event propositions, owning all revenue streams including sponsorship, ticketing, and any partner investment. • Ensure events are fully integrated into the go-to-market strategy, working closely with Brand, Growth Marketing, Sales, and Commercial Marketing Leads to drive demand and pipeline outcomes. • Establish and report against clear performance metrics, including revenue, margin, sponsorship yield, brand impact, and ROI. • Lead and develop a high-performing events team and partner ecosystem, ensuring best-in-class delivery. • Ensure a consistent global approach to division-led events while enabling local relevance and scalable growth across markets. • Provide strong strategic leadership to the team, setting a clear vision, raising the bar on performance, and ensuring priorities, accountability, and outcomes are aligned to business goals.

🎯 Requirements

• Experience in commercially successful, brand‑led events with clear revenue and ROI outcomes. • Strong commercial acumen, with proven P&L ownership and experience managing complex budgets and revenue targets. • Demonstrated ability to translate brand strategy into compelling narratives and experiences that influence perception and behavior. • Excellent stakeholder management and negotiation skills, with the ability to influence at senior level. • Ability to manage multiple high‑value programs in a fast‑paced environment while maintaining financial and brand control. • Commercially minded, results‑driven, and focused on delivering high‑impact, on‑brand experiences that support business growth.

🏖️ Benefits

• Health insurance • 401(k) matching • Flexible work arrangements • Professional development opportunities