Marketing Analytics and Insights Developer

🕒 May 19

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JeffreyM Consulting

201 - 500 employees

🎯 Recruiter

👥 HR Tech

🤝 B2B

Recruitment • HR Tech • B2B

JeffreyM Consulting is a company that connects the right people to the right projects, focusing on staffing and recruitment solutions. They are a bridge between top talent and top businesses, offering services such as staffing, managed solutions, and consulting to facilitate business growth. JeffreyM Consulting emphasizes a people-first approach, providing flexible and efficient talent solutions while prioritizing the success and well-being of their employees. The company is committed to diversity, equity, and inclusion, and strives to maintain a flexible team that meets the dynamic needs of businesses.

📋 Description

• Collaborate with marketing stakeholders to understand their requirements and translate them into technical specifications. • Develop dashboard wireframes to align stakeholders on scope and functionality, displaying structure, layout, content hierarchy, navigation, interactions and use flow • Leveraging dashboard approved dashboard wireframes, build SAP Analytics Cloud stories and conduct analyses to identify trends and insights that support business decision-making. • Ensure data accuracy, integrity, and security in Marketing Intelligence solutions, managing testing, troubleshooting and Incident Response Management for owned dashboards. • Analyze data within the data warehouse and collaborate with data engineers to optimize solutions for performance. • Independently execute tasks, from ideation to delivery, proactively interacting with cross-functional teams to access necessary resources or data. • Develop and maintain team documentation for core reports, including marketing KPI definitions, data catalogues, and user guides. Be able to explain complex technical concepts in simple business terms.

🎯 Requirements

• Bachelor’s degree or equivalent experience required. • Ability to think in the abstract and understand the intricacies of a complex system. • Advanced SQL, SAP Analytics Cloud and Tableau proficiency experience required. Datasphere and Python experience a plus. • Proficiently demonstrates ability to work with multiple and large datasets, ideally specific to customer journey and demand funnel analysis. Relational database experience preferred. • Demonstrates in-depth knowledge of reporting objects (lead/contact, opportunity, account, etc.) • Understanding of/familiarity with marketing demand funnel and attribution models • Excellent written and verbal communication skills; must be able to simplify and explain complex ideas, processes, and data structures. • Strong track record of cross-functional collaboration. • Natural curiosity, and excitement to stay abreast with the latest marketing technology trends and best practices. • Highly accountable with strong project management skills and an ability to meet critical deadlines. • Experience conducting training to help users understand reports and metrics. • Ability to work independently and as part of a team. • Displays a passion for what you do and a drive to improve. • Lifelong learner with interest in various tools like Salesforce, Marketo, Adobe Analytics, SAP Business Data Cloud, etc.

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