Senior UX Strategist

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Workforce and Community Education

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 1971

🏥 Healthcare

💼 Consulting

📦 Logistics

Healthcare • Consulting • Logistics

Workforce and Community Education is a division that offers a wide range of degree and certification programs, including in areas such as teaching, business, healthcare, social sciences, engineering, and arts. It focuses on training and education, providing opportunities for personal and professional development through online and in-person courses. The programs cater to a diverse population, including military veterans and their families, aiming to enhance skills and career opportunities in various fields.

📋 Description

• Lead end-to-end prospective student journey mapping, service blueprinting, and experience strategy initiatives across National University's digital ecosystem • Define current-state and future-state prospective student journeys, identifying friction points, unmet needs, moments that matter, and engagement, inquiry, application, and enrollment opportunities • Translate prospective student insights, institutional priorities, and business objectives into experience strategies, journey roadmaps, and prioritized recommendations • Develop experience frameworks, journey principles, and future-state vision artifacts • Partner with Marketing, Enrollment, Product, Digital, Analytics, Technology, Engineering, and Content teams • Develop and own the UX research strategy and roadmap • Lead qualitative and quantitative research, including interviews, usability testing, surveys, concept validation, diary studies, and behavioral research • Synthesize customer insights, analytics, market research, competitive analysis, and voice-of-the-customer findings into strategic recommendations • Establish UX research standards, repositories, tools, governance, and knowledge-sharing practices • Manage research vendors, participant recruitment, research operations, budgets, and external partnerships • Lead design thinking workshops, customer journey workshops, ideation sessions, and cross-functional innovation initiatives • Gather, synthesize, and prioritize business, customer, and technical requirements • Develop future-state journey concepts, service blueprints, experience frameworks, and innovation proposals • Research emerging trends in customer experience, AI, higher education, and digital innovation • Influence digital product and experience roadmaps through evidence-based experience decisions • Provide leadership through influence and expertise as an individual contributor

🎯 Requirements

• Bachelor’s degree in marketing, Business, Analytics, Statistics, Human-Computer Interaction, or a related field • 6–8 years of experience in UX Strategy, UX Research, Service Design, Customer Experience, or Product Discovery • Experience leading journey mapping, customer research, design thinking workshops, requirements gathering, and cross-functional facilitation • Experience managing research vendors and UX research platforms • Strong portfolio demonstrating user-centered design across complex digital ecosystems • Deep expertise in qualitative and quantitative research methodologies, customer discovery, experience strategy, and human-centered design principles • Strong experience translating customer insights, behavioral data, and business objectives into strategic recommendations, journey roadmaps, and experience investments • Advanced facilitation, storytelling, and stakeholder management skills • Expertise in journey mapping, service blueprinting, experience ecosystems, design thinking, and innovation frameworks • Ability to synthesize customer research, market intelligence, competitive analysis, and business priorities into actionable strategies • Demonstrated ability to influence senior leaders and cross-functional teams through customer insights and evidence-based recommendations • Experience developing future-state vision artifacts, experience principles, opportunity frameworks, and strategic roadmaps • Familiarity with UserTesting, Userlytics, Dovetail, Miro, Figma, Qualtrics, or similar tools • Strong understanding of experimentation frameworks, behavioral analytics, conversion optimization, and data-informed experience design • Solid understanding of accessibility (WCAG), responsive design principles, content strategy, and digital experience best practices • Exposure to AI, personalization, emerging technologies, and digital innovation trends • Strategic mindset balancing long-term vision, customer needs, organizational objectives, and execution realities • Exceptional written, verbal, and presentation skills • Ability to work independently, lead through influence, navigate ambiguity, and build partnerships across a diverse and matrixed organization • Demonstrated commitment to accountability, continuous improvement, collaboration, and customer-centered decision-making • Up to 10% travel

🏖️ Benefits

• Comprehensive well-being benefits for you and your family • Competitive pay and benefits packages • Development and advancement opportunities • Remote-first work perks • Supportive academic and work environment