Senior Manager, Influencer Marketing

Job not on LinkedIn

🔥 1 minute ago

🇺🇸 United States – Remote

💵 $144k - $186k / year

⏰ Full Time

🟠 Senior

💅 Influencer Marketing

👻 Ghost score 14%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Midi Health

WebsiteLinkedInAll Job Openings

51 - 200 employees

💼 Consulting

🛡️ Insurance

🍽️ Food & Beverage

Consulting • Insurance • Food & Beverage

Midi Health is the only virtual care platform dedicated to female midlife health, focusing specifically on perimenopause, menopause, and related health issues. Designed by experts, Midi Health aims to assist women aged 40 and above in navigating the complexities of midlife health through a holistic approach that considers individual health history, lifestyle, and genetics. The platform offers customized care plans that may include hormonal and non-hormonal medications, lifestyle coaching, wellness therapies, and more, all while being covered by most PPO insurance plans.

📋 Description

• Develop and optimize Midi Health’s tiered creator strategy based on performance. • Build and manage a vetted creator network across midlife health, wellness, lifestyle, and comedy on Instagram, TikTok, and YouTube. • Establish partnership frameworks covering deal structures, paid usage, whitelisting, exclusivity, and content rights. • Negotiate with creators, managers, talent agencies, and high-profile talent. • Define KPIs and measurement frameworks connecting influencer investment to brand awareness, patient acquisition, and conversion. • Partner with Growth and Paid Media on amplification and attribution. • Own planning, forecasting, pacing, and monthly reconciliation of a multi-million-dollar influencer marketing budget. • Lead influencer strategy and execution for brand moments, creator-led events, integrated campaigns, and celebrity partnerships. • Ensure creator content is medically accurate and complies with FTC and healthcare advertising standards. • Manage agency and talent partners, establish scalable operating processes, and mentor junior team members.

🎯 Requirements

• 6–9 years of experience in influencer, creator, or social marketing, including 2–3+ years owning an influencer program end to end, ideally in-house. • Proven experience managing seven-figure or larger influencer marketing budgets, with strong financial planning, forecasting, and reconciliation skills. • Deep understanding of creator partnerships, paid amplification, whitelisting, partnership ads, licensed content, and usage rights. • Strong negotiation skills and experience managing relationships with creators, talent managers, agencies, and high-profile partners. • A data-driven approach to influencer marketing, with experience measuring performance through metrics such as CPM, CAC, conversions, and other business outcomes. • Experience in healthcare, wellness, or another regulated industry, with familiarity with FTC guidelines and advertising compliance. • Ability to balance strategic thinking with hands-on execution in a fast-moving, high-growth environment. • Strong cross-functional collaboration skills, with the confidence to influence stakeholders, manage competing priorities, and drive accountability. • A builder's mindset: you're energized by creating scalable systems, improving processes, and turning successful programs into repeatable growth engines. • All Candidates must be authorized to work in the United States without current or future sponsorship needs.

🏖️ Benefits

• Medical coverage • Dental coverage • Vision coverage • Paid time off • Equity opportunities

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