Manager, Influencer & Community Marketing

🔥 13 minutes ago

🌽 Illinois, Oregon – Remote

🌽 Illinois – Remote 🌲 Oregon – Remote

💵 $70k - $85k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

💅 Influencer Marketing

👻 Ghost score 0%

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Newbridge Marketing

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2004

📣 Marketing

🎯 Recruiter

Marketing • Recruitment

Newbridge Marketing is an experiential marketing agency that produces brand experiences blending live activation, social media content, and PR to create reach, memorable engagement, and measurable results. They specialize in experiential and college marketing—helping brands engage over 15 million U. S. college and university students—and also offer field staffing and standalone staffing services for marketing, sales, and brand activations. Campaigns emphasize community- and culture-rooted activations, social engagement, media, and partnerships to drive outcomes for brand partners.

📋 Description

• Execute Newbridge’s influencer and community marketing strategy • Implement processes, workflows, platforms, measurement frameworks, and best practices to manage and scale the capability • Partner with Client Services, Strategy, Business Development, Staffing, Production, and other teams on integrated programs • Monitor platform trends, creator dynamics, cultural moments, and Gen Z and Gen Alpha behaviors • Manage and grow Campus Collaborative, including recruitment, engagement, retention, communications, and activation • Build relationships with students and ambassadors and connect members with brand campaigns, campus activations, and live experiences • Execute community communications and engagement initiatives • Activate the community across campaigns, campus activations, live experiences, research, and content creation • Track community health, membership growth, engagement, participation, and other key metrics • Manage end-to-end influencer, creator, ambassador, and NIL programs • Source, recruit, vet, contract, onboard, manage, and pay creators and talent • Ensure campaigns follow contracting, compensation, usage rights, exclusivity, licensing, disclosure, brand safety, FTC, and platform requirements • Manage relationships with creators, ambassadors, student-athletes, agencies, technology providers, and platform partners • Manage creator briefs, timelines, reviews, approvals, posting requirements, usage rights, and campaign documentation • Extend creator content across paid, owned, experiential, retail, and other brand channels • Track campaign KPIs, prepare recaps, identify learnings, and recommend optimizations • Manage program budgets, creator compensation, and campaign expenses • Report to the Director, Influencer & Community Marketing

🎯 Requirements

• 5+ years of experience in influencer, creator, ambassador, and/or community marketing, with agency experience preferred • Demonstrated experience managing and executing influencer, creator, ambassador, and/or community marketing programs from kickoff through completion • Ability to translate campaign strategies and brand objectives into organized, effective programs • Deep understanding of creator landscapes and platform dynamics across TikTok, Instagram, YouTube, and emerging platforms • Experience with influencer management, measurement, and discovery platforms such as CreatorIQ, Tagger, Captiv8, or Later • Working knowledge of creator contracting, compensation, usage rights, exclusivity, content licensing, disclosures, brand safety, and FTC guidelines • Knowledge of creator monetization models, including paid partnerships, affiliate marketing, revenue share, gifting, and content licensing • Experience managing and engaging ambassador, student, campus, creator, or other community-based networks strongly preferred • Familiarity with athletic NIL programs and the student-athlete partnership landscape preferred • Strong client-facing communication and presentation skills • Excellent project management and organizational skills with strong attention to detail • Ability to manage multiple campaigns, creators, deadlines, and priorities simultaneously • Comfortable working independently and taking ownership of day-to-day execution • Highly collaborative, entrepreneurial, and culturally curious • Comfortable working remotely and collaborating across distributed teams

🏖️ Benefits

• Flexible work environment with the option to work 100% remotely or hybrid from one of our offices in Portland, OR or Chicago, IL • 401(k) retirement plan with employer contribution • Generous paid time off, including company-paid holidays • 20-day paid sabbatical for every seven years of tenure • Medical coverage, with Newbridge covering the majority of employee premiums • Quarterly office stipend • Annual wellness stipend • Monthly coffee allowance • Performance-based bonus eligibility • Comprehensive benefits package

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