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Senior Manager, Influencer Marketing

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

đźź  Senior

đź’… Influencer Marketing

Where this job comes from

Posted on BM Digital's careers page, not through a job board

First seen by Remote Rocketship 0 minutes ago

Logo of BM Digital

BM Digital

51 - 200 employees

🛍️ eCommerce

📣 Marketing

eCommerce • Marketing

BM Digital is the leading digital marketing firm specializing in eCommerce growth. With a mission to inspire brands through creativity, media, and innovation, the company believes in fostering an inclusive environment for its employees. BM Digital has a history of founders and operators who have built unicorns and multiple 9-figure businesses. The firm helps scale e-commerce companies by frequently investing in equity stakes and providing working capital. They manage over US$100M in annual digital marketing spend and collaborate with high-profile celebrities and thousands of micro-influencers across major platforms. Headquartered in San Francisco, BM Digital also has offices in New York, London, and Hong Kong.

đź“‹ Description

• Execute and continuously improve Advantage HQ's influencer marketing strategy • Develop scalable influencer programs across multiple clients and industries • Partner with internal stakeholders to align creator strategies with business objectives • Grow and maintain a diverse, high-quality global creator network across key social platforms • Build relationships with creators, talent managers, and agencies • Develop preferred creator rosters aligned with client verticals • Oversee influencer campaigns from briefing through completion • Ensure campaigns launch on time, within budget, and meet performance expectations • Collaborate with Creative and Paid Media teams to maximize campaign effectiveness • Scale creator whitelisting initiatives across client accounts • Monitor campaign performance and optimize results • Build workflows for sourcing, outreach, negotiations, contracting, approvals, production, payments, and reporting • Improve operations through automation, AI tools, and standardized workflows • Maintain campaign quality, compliance, and client satisfaction • Lead, coach, and develop the influencer marketing team • Establish KPIs, performance expectations, and accountability • Support hiring, onboarding, and professional development • Track and report influencer marketing KPIs, campaign ROI, engagement metrics, and business outcomes • Present campaign insights and recommendations to leadership and clients • Evaluate emerging creator trends, platform updates, AI tools, and influencer marketing technologies • Champion continuous improvement across systems, workflows, and team capabilities

🎯 Requirements

• 6+ years of experience in influencer marketing, creator partnerships, talent management, or digital marketing • 3+ years of leadership experience managing influencer marketing teams • Proven experience managing large-scale influencer campaigns across TikTok, Instagram, YouTube, and Meta platforms • Strong understanding of creator partnerships, whitelisting, licensing, usage rights, and performance marketing • Experience collaborating with Paid Media, Creative, and Client Success teams • Demonstrated success building scalable operational processes and improving team efficiency • Strong analytical mindset with experience using campaign performance data to drive business decisions • Excellent leadership, communication, project management, and stakeholder management skills • Highly organized with exceptional attention to detail and ability to manage multiple priorities simultaneously • Strong problem-solving skills with a bias toward execution, accountability, and continuous improvement • Experience leading influencer marketing within a high-growth agency or DTC environment • Experience managing hundreds or thousands of creator relationships • Experience using influencer platforms, CRM systems, and AI-powered creator tools • Experience building standardized influencer marketing processes and SOPs • Experience managing globally distributed teams • Experience working in fast-paced, performance-driven organizations • Familiarity with Asana, ClickUp, Monday.com, or similar project management tools

🏖️ Benefits

• Remote work arrangement • Opportunity to lead and develop a high-performing team • Professional development and growth opportunities • Work with AI-powered creator tools and proprietary technology • Exposure to high-growth DTC brands across beauty, wellness, lifestyle, and health • Opportunity to work on large-scale influencer campaigns and creator partnerships

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