Influencer Marketing Specialist

Job not on LinkedIn

🔥 10 minutes ago

🇺🇸 United States – Remote

💵 $55k - $75k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

💅 Influencer Marketing

👻 Ghost score 0%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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📋 Description

• Own end-to-end influencer recruitment, from identifying and evaluating creators to negotiating, securing partnerships, and managing long-term relationships • Source, vet, and recruit influencers, UGC creators, ambassadors, and content partners across TikTok, Instagram, YouTube, Pinterest, and emerging platforms • Build and manage an influencer and UGC creator pipeline aligned with brand, audience, and marketing objectives • Lead influencer outreach, briefs, pitches, relationship development, and partnership negotiations • Develop long-term creator partnerships and secure brand-aligned creators across talent tiers • Plan and execute influencer campaigns from creator selection through launch, reporting, and optimization • Develop campaign concepts, partnership ideas, creator briefs, deliverables, and execution timelines • Manage multiple campaigns, deadlines, deliverables, budgets, and quality expectations • Oversee creator content development, feedback, approvals, posting schedules, and execution • Lead negotiations with influencers, talent managers, and agencies, including rates, deliverables, exclusivity, usage rights, licensing, and terms • Manage agency performance and day-to-day relationships with influencer agencies and talent partners • Manage influencer budgets, contracts, payment schedules, invoices, usage rights, and licensing documentation • Maintain influencer databases, campaign tracking systems, relationship-management processes, workflows, and partnership status visibility • Support influencer events, brand activations, experiential campaigns, pop-ups, and creator experiences • Coordinate creator attendance, travel logistics, itineraries, vendors, internal teams, and content collection • Develop influencer content ideas and creator collaborations aligned with Seeking’s brand identity • Monitor influencer culture, emerging creators, internet trends, social platforms, and timely cultural opportunities • Collaborate with Creative, Social Media, PR, Brand, and Lifecycle & Growth teams • Identify opportunities to repurpose high-performing influencer content across paid media, organic social, PR, and other channels • Establish and monitor KPIs including reach, engagement, impressions, traffic, conversions, and cost efficiency • Analyze campaign results and provide actionable recommendations to improve creator selection, costs, content performance, and ROI • Present recurring performance updates and recommendations to marketing leadership • Test new influencer approaches, creator categories, and partnership formats • Serve as primary owner of influencer marketing execution, communicating progress, challenges, opportunities, and recommendations • Lead influencer-related workstreams and hold stakeholders accountable for deliverables and timelines

🎯 Requirements

• 3–5 years of experience in influencer marketing, creator partnerships, performance marketing, or digital marketing, with direct responsibility for managing influencer campaigns • Proven experience independently managing influencer partnerships from sourcing and negotiations through campaign execution, reporting, and optimization • Strong understanding of digital marketing fundamentals, including conversion tracking, attribution, marketing funnels, and customer acquisition • Ability to measure influencer campaign ROI using CPA, CAC, ROAS, conversion rates, and cost per engagement • Experience managing influencer marketing budgets and negotiating partnership rates • Experience working with influencers, talent managers, and agencies on deliverables, usage rights, licensing, and partnership terms • Strong project management skills for managing multiple campaigns, deadlines, budgets, and stakeholders • Familiarity with affiliate marketing, referral programs, promotional codes, and influencer-driven conversion measurement • Excellent written and verbal communication skills, including presenting campaign performance and recommendations to marketing leadership • Willingness to travel at least once per quarter • Ability to work on a Pacific schedule longterm • Understanding of creator culture, influencer marketing, social media platforms, and emerging trends • Highly organized and detail-oriented • Proactive, independent problem-solving ability • Comfort using AI tools to improve efficiency and workflows • Preferred: experience with Upfluence, CreatorIQ, or similar platforms • Preferred: experience with Meta Ads Manager and TikTok Ads Manager • Preferred: experience with creator whitelisting, partnership ads, and paid amplification • Preferred: experience with controversial consumer-facing brands, high-profile influencers, celebrity partnerships, or large-scale creator activations • Preferred: experience using AI tools such as ChatGPT for marketing workflows

🏖️ Benefits

• Willingness to travel at least once per quarter for influencer events, productions, and company meetings as needed • Remote work arrangement • Full-time, exempt employment

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