Senior Influencer Marketing Manager

🔥 12 hours ago

🗽 New York – Remote

🗽 New York – Remote

⏰ Full Time

🟠 Senior

💅 Influencer Marketing

👻 Ghost score 20%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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DOONAILS - We're hiring!

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2019

💄 Beauty

🛍️ eCommerce

🛒 Retail

Beauty • eCommerce • Retail

DOONAILS is a beauty startup focusing on innovative nail care products. They offer a variety of nail solutions including Dipping Powder, Soft Gel Press Ons, and Gel Strips, catering to different preferences and needs for nail enhancement. The company emphasizes a profitable and easy-to-use approach to manicures, promoting creativity and individual style while ensuring high-quality results that last up to three weeks. DOONAILS operates both online and in physical retail locations, with an attractive rewards program to foster customer engagement.

📋 Description

• Define and own the US influencer strategy, including creator mix, deal structures, budget allocation, and scaling roadmap • Set goals, milestones, and budgets and align the channel around them • Establish a structured test-and-scale system • Identify winning creator profiles and build a performance- and revenue-driving creator roster • Define compensation models, whitelisting rights, and usage terms for the US • Negotiate influencer deals • Leverage a network of US creators and agencies to develop partnerships • Own US budget, ROAS, and CPM targets • Analyze results and turn insights into next steps • Build Doonails' US presence from the ground up

🎯 Requirements

• Several years in influencer marketing with a proven track record in the US market • Strategic mindset: think in systems and roadmaps, not just single bookings • Hands-on attitude: enjoy executing your own strategy • Successful campaigns with well-known performance and beauty brands • Deep understanding of US CPMs, negotiation culture, and creator needs • Performance focus: working toward budget targets and ROAS • Comfortable working remotely with a team in Germany across time zones • Excellent English skills, written and verbal

🏖️ Benefits

• Competitive pay, tailored to your qualifications and experience • A true ownership role with a high degree of trust and room to shape things your way • Growth potential: take on responsibility and bring your ideas directly to the table • Team Events across Europe

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