Vice President – Growth Marketing

🕒 July 1

🏄 California – Remote

🏄 California – Remote

💵 $250k - $300k / year

⏰ Full Time

🔴 Lead

📈 Growth Marketing

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Midi Health

WebsiteLinkedInAll Job Openings

51 - 200 employees

💼 Consulting

🛡️ Insurance

🍽️ Food & Beverage

Consulting • Insurance • Food & Beverage

Midi Health is the only virtual care platform dedicated to female midlife health, focusing specifically on perimenopause, menopause, and related health issues. Designed by experts, Midi Health aims to assist women aged 40 and above in navigating the complexities of midlife health through a holistic approach that considers individual health history, lifestyle, and genetics. The platform offers customized care plans that may include hormonal and non-hormonal medications, lifestyle coaching, wellness therapies, and more, all while being covered by most PPO insurance plans.

📋 Description

• Own the paid acquisition engine — find, attract, and convert quality customers. • Design and operate an AI-native performance system. • Manage the full acquisition funnel and awareness-building media investments. • Work in close rhythm with engagement teams sharing customer intelligence and cohort data. • Develop team from channel specialists toward growth architects.

🎯 Requirements

• Systems thinking: you design the machine, not just run it. • Ambition to build AI-native acquisition systems. • Full-funnel media fluency: you understand how awareness-building media investments create conditions for performance channels. • Dual acquisition fluency: you have operated across healthcare or considered-purchase conversion and e-commerce. • DTC health or subscription consumer experience at scale. • Creative performance fluency: you understand what makes paid creative work at a mechanistic level. • Full-funnel ownership: you hold LTV as your north star and make acquisition decisions with reference to downstream retention. • Executive range: you can present to a board and hold sophisticated conversations about unit economics. • Experience building and managing an agency and contractor ecosystem. • A point of view on the future of paid acquisition.

🏖️ Benefits

• robust equity • comprehensive benefits