Vice President – Growth Marketing

🔥 0 minutes ago

🏄 California – Remote

🏄 California – Remote

💵 $250k - $300k / year

⏰ Full Time

🔴 Lead

📈 Growth Marketing

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Midi Health

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51 - 200 employees

Meet Midi: The only virtual care platform focused on female midlife health. Our care is designed by world class experts in perimenopause, menopause, and more. Everything we do serves our mission—to help women feel strong and healthy through a critical chapter of their lives and careers.

📋 Description

• Own the paid acquisition engine — find, attract, and convert quality customers. • Design and operate an AI-native performance system. • Manage the full acquisition funnel and awareness-building media investments. • Work in close rhythm with engagement teams sharing customer intelligence and cohort data. • Develop team from channel specialists toward growth architects.

🎯 Requirements

• Systems thinking: you design the machine, not just run it. • Ambition to build AI-native acquisition systems. • Full-funnel media fluency: you understand how awareness-building media investments create conditions for performance channels. • Dual acquisition fluency: you have operated across healthcare or considered-purchase conversion and e-commerce. • DTC health or subscription consumer experience at scale. • Creative performance fluency: you understand what makes paid creative work at a mechanistic level. • Full-funnel ownership: you hold LTV as your north star and make acquisition decisions with reference to downstream retention. • Executive range: you can present to a board and hold sophisticated conversations about unit economics. • Experience building and managing an agency and contractor ecosystem. • A point of view on the future of paid acquisition.

🏖️ Benefits

• robust equity • comprehensive benefits