Senior Email Marketing Analyst

Job not on LinkedIn

🔥 12 hours ago

🏛️ District of Columbia, New York – Remote

🏛️ District of Columbia – Remote 🗽 New York – Remote

💵 $27 - $30 / hour

⏰ Full Time

🟠 Senior

📊 Marketing Analyst

👻 Ghost score 0%

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K2 Services

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 1985

🤝 B2B

💼 Consulting

🏢 Enterprise

B2B • Consulting • Enterprise

K2 Services is a tech-enabled managed services and operational support provider serving law firms, financial institutions, professional services firms and corporations. It provides integrated operational platforms, automation, and advisory services to help clients modernize operating models, reduce costs, and accelerate growth. Key capabilities described include administrative and shared services, IT help desk and technology managed services, records and information governance, document processing and administrative support, marketing and communications, billing and AP/AR services, workflow automation and consulting, and workplace experience/hospitality and facilities services.

📋 Description

• Plan, execute, and measure end-to-end email marketing campaigns, including email creation, audience segmentation, landing page development, and deployment • Build and manage email campaigns using marketing automation and email service platforms such as Vuture or similar tools • Develop and implement audience segmentation and targeting strategies • Create, edit, and post content and landing pages within a content management system • Conduct A/B testing to optimize open rates, click-through rates, bounce rates, and unsubscribe rates • Monitor campaign performance and provide insights and recommendations to improve KPIs and campaign effectiveness • Collaborate with internal stakeholders to align email and landing page content with brand standards and business objectives • Maintain CRM data standards, naming conventions, and governance processes • Perform regular data audits, cleansing, and validation • Partner with marketing, business development, and operations teams to resolve data issues and improve data usability • Document data processes, standards, and best practices • Create and maintain reports and dashboards tracking email campaign performance, audience engagement, and CRM data health

🎯 Requirements

• Bachelor’s degree in marketing, communications, or a related field with 5+ years of experience • Experience managing email marketing campaigns using marketing automation or email service platforms • Experience working within a CRM system, with demonstrated responsibility for data quality or stewardship • Strong understanding of email marketing best practices, segmentation strategies, and performance metrics • Strong project management skills with the ability to manage multiple priorities under tight deadlines • Exceptional attention to detail and commitment to data accuracy and quality • Strong written and verbal communication skills • Experience with CMS platforms (Sitecore preferred) • Experience with marketing automation tools (e.g., Vuture, Marketo, Pardot) is a plus

🏖️ Benefits

• Medical insurance • Dental insurance • Vision insurance • 401(k) retirement plan • Paid Time Off (PTO) • May be eligible for an annual bonus