Senior BI, Marketing Analyst

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $110k - $120k / year

⏰ Full Time

🟠 Senior

📊 Marketing Analyst

👻 Ghost score 0%

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Logo of PeopleFinders

PeopleFinders

51 - 200 employees

🌐 Web 3

Web 3

PeopleFinders is a company dedicated to helping individuals find people and learn more about them through a comprehensive online search service. With access to over 120 billion public records from more than 6,000 sources, PeopleFinders allows users to conduct quick and in-depth people searches, background checks, and reverse phone lookups. The service is designed to provide detailed contact information, criminal histories, property records, and other public records for individuals in the U. S. PeopleFinders emphasizes safe and responsible use of its services to aid in reconnecting with lost acquaintances, verifying contact information, or simply exploring one's digital footprint. The company has been operating for three decades, making it one of the most experienced people finder services on the market.

📋 Description

• Analyze customer acquisition performance across paid search, display, affiliate, and organic channels, recommending performance marketing optimizations • Build and maintain reporting on subscription funnel economics, including trial starts, trial-to-paid conversion, rebill/retention, churn, and customer lifetime value • Analyze A/B and pricing test results to guide page content, UX, offers, and pricing decisions • Investigate traffic, conversion, and revenue anomalies and distinguish business changes from tracking or attribution artifacts • Retrieve and aggregate data from web analytics, ad platforms, billing/subscription systems, and internal databases • Design, build, and maintain automated dashboards and reporting solutions in Domo • Migrate manual and legacy reporting into governed, automated pipelines • Automate and optimize manual data workflows to reduce time-to-insight and error risk • Define key metrics, KPIs, dashboards, metric definitions, and a single source of truth with leadership • Plan the reporting and analytics roadmap with business owners and prioritize and execute work individually and with BI contractors • Collaborate with marketing, product, engineering, finance, and external agency partners • Coordinate BI contractor work and review output for quality and consistency

🎯 Requirements

• 3+ years of experience in business intelligence, marketing analytics, or a comparable analytical role • Strong SQL skills and experience querying and aggregating large datasets from multiple sources • Experience with cloud data warehouses; Snowflake preferred • Hands-on experience building dashboards and automated reporting in a modern BI platform • Domo experience required; Power BI, Tableau, or Looker also relevant • Direct experience supporting a performance marketing or growth team, including paid search, display, or affiliates • Experience with subscription or trial-based D2C business models and economics, including LTV, ROAS, churn, and cohort analysis • Advanced Excel skills, including complex functions, pivot tables, and linked, multi-source workbooks • Ability to ramp quickly on new businesses, industries, and unfamiliar datasets with minimal guidance • Ability to shape analytics priorities with leadership and deliver work end to end • Strong communication skills for presenting complex quantitative findings to executive audiences • Self-starter with high standards for quality, performance, and accuracy • Bachelor’s or Master’s degree in Business, Computer Science, Data Science, Statistics, Mathematics, Engineering, or equivalent work experience

🏖️ Benefits

• 401(k) • 401(k) matching • Medical insurance • Dental insurance • Vision insurance • Life insurance

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