Senior BI & Marketing Analyst

🕒 September 17

🇺🇸 United States – Remote

💵 $110k - $120k / year

⏰ Full Time

🟠 Senior

📊 Marketing Analyst

👻 Ghost score 14%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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PeopleFinders

WebsiteLinkedInAll Job Openings

51 - 200 employees

🌐 Web 3

Web 3

PeopleFinders is a company dedicated to helping individuals find people and learn more about them through a comprehensive online search service. With access to over 120 billion public records from more than 6,000 sources, PeopleFinders allows users to conduct quick and in-depth people searches, background checks, and reverse phone lookups. The service is designed to provide detailed contact information, criminal histories, property records, and other public records for individuals in the U. S. PeopleFinders emphasizes safe and responsible use of its services to aid in reconnecting with lost acquaintances, verifying contact information, or simply exploring one's digital footprint. The company has been operating for three decades, making it one of the most experienced people finder services on the market.

📋 Description

• Analyze customer acquisition performance across paid search, display, affiliate, and organic channels • Recommend optimizations to the performance marketing team based on spend efficiency, conversion rates, cost per acquisition, and cost per subscriber • Build and maintain reporting on subscription funnel economics, including trial starts, trial-to-paid conversion, rebill/retention, churn, and customer lifetime value • Analyze A/B and pricing test results to guide page content, UX, offers, and pricing decisions • Investigate anomalies in traffic, conversion, and revenue data • Retrieve and aggregate data from web analytics, ad platforms, billing/subscription systems, and internal databases • Design, build, and maintain automated dashboards and reporting solutions in Domo • Migrate manual and legacy reporting into governed, automated pipelines • Automate and optimize manual data workflows • Define key metrics, KPIs, and dashboards with leadership and maintain metric definitions and a single source of truth • Plan the reporting and analytics roadmap with business owners • Execute analytics work individually and with BI contractors • Collaborate with marketing, product, engineering, finance, and external agency partners • Coordinate BI contractor work and review output for quality and consistency

🎯 Requirements

• 3+ years of experience in business intelligence, marketing analytics, or a comparable analytical role • Strong SQL skills, with experience querying and aggregating large datasets from multiple sources • Experience with cloud data warehouses (Snowflake preferred) • Hands-on experience building dashboards and automated reporting in a modern BI platform • Domo experience is required • Direct experience supporting a performance marketing or growth team (paid search, display, affiliates) • Experience with subscription or trial-based D2C business models and their economics (LTV, ROAS, churn, cohort analysis) • Advanced Excel skills, including complex functions, pivot tables, and linked, multi-source workbooks • Ability to ramp quickly on a new business, industry, and unfamiliar datasets • Ability to shape analytics priorities with leadership and personally deliver the work end to end • Strong communication skills for presenting complex quantitative findings to executive audiences • Self-starter with high standards for quality, performance, and accuracy • Bachelor’s or Master’s degree in Business, Computer Science, Data Science, Statistics, Mathematics, Engineering, or equivalent work experience • Familiarity with Google Analytics (GA4), UTM-based attribution, and combining web analytics with internal data • Experience with billing/subscription platform data such as Recurly, Chargebee, or Stripe • Experience analyzing A/B tests with tools such as VWO, Optimizely, or similar • Experience collaborating with external media agencies or BI contractors

🏖️ Benefits

• 401(k) • 401(k) matching • Medical/Dental/Vision/Life Insurance

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