Senior Growth Marketing Analyst

🕒 September 11

🇺🇸 United States – Remote

💵 $116k - $159.5k / year

⏰ Full Time

🟠 Senior

📊 Marketing Analyst

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 0%

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LaunchDarkly

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2014

💼 Consulting

🏥 Healthcare

📦 Logistics

💰 $200M Series D on 2021-08

Consulting • Healthcare • Logistics

LaunchDarkly is a software company offering a platform for feature management and experimentation. Its solutions allow developers to control software releases through feature flags, enabling safeguarded and progressive rollouts. The platform integrates with various developer tools and supports multiple programming languages to streamline deployment and improve the developer experience. LaunchDarkly's solutions cater to industries including financial services, healthcare, high tech, retail, and government, among others, providing a robust infrastructure that aids in delivering customized and targeted user experiences.

📋 Description

• Decode digital body language of prospects and users to build, optimize, and scale Product-Led Growth engines • Audit, track, categorize, clean, enrich, and source first-party, third-party, product, and marketing signals • Evaluate data nuances to distinguish technical practitioner actions from broader enterprise intent • Feed signal combinations, recency, and frequency into predictive models for lead routing and account prioritization • Define the next best action for accounts and users based on segment, ICP fit, and stage • Map and trigger activation responses, including personalized content, Product Advocate outreach, and SDR or Enterprise AE handoffs • Lead cross-functional implementation, refinement, and maintenance of activation workflows • Define and iterate on sales-facing tools surfacing product affinity, app usage, intent signals, and account fit • Maintain feedback loops with Product Advocates, SDRs, and sales representatives to refine signal logic • Analyze and optimize conversion rates across signal capture, activation, handoff, and pipeline generation • Design and run growth experiments involving onboarding, messaging, and routing logic • Manage configuration, tracking setups, and maintenance for data and analytics platforms including GA360/GA4, CDPs, and product analytics • Maintain data flow standards and tag/tracking setups across web properties, marketing tools, and product analytics environments • Collaborate with Marketing, Product, RevOps, and Data Engineering teams; report to the Principal Growth Marketer or Director of Growth Marketing

🎯 Requirements

• Minimum of 8–10 years of related experience in growth marketing, marketing analytics, revenue operations, or PLG strategy within a high-growth B2B SaaS environment • Bachelor’s degree in Business, Marketing, Data Analytics, Computer Science, or a related field (or equivalent practical experience) • Deep understanding of B2B SaaS growth tactics, PLG motions, marketing technology stacks, and revenue analytics • Proven ability to bridge Marketing, Sales Ops, Data, and Product management • Proven track record of independently determining methods and procedures on complex, ambiguous assignments requiring evaluation of variable factors • Hands-on proficiency with web analytics (GA360/GA4), product analytics (e.g., Amplitude, Mixpanel), CDPs, SQL, and CRM/automation platforms

🏖️ Benefits

• Restricted Stock Units (RSUs) • Health insurance • Vision insurance • Dental insurance • Mental health benefits