Customer Advocacy Manager

🕒 July 22

🇬🇧 United Kingdom – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

👔 Manager

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Kainos

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

🏥 Healthcare

📣 Marketing

📦 Logistics

💰 Venture Round on 1986-04

Healthcare • Marketing • Logistics

Kainos is a technology company focused on solving real problems for its customers and enhancing business operations through innovative IT solutions. With specialties in Enterprise Content Management, Application Management Services, Systems Integration, and Digital Transformation, Kainos serves clients across various sectors including healthcare, commercial, and the public domain. Their emphasis on building strong relationships and delivering impactful solutions is reflected in their two main business areas: Digital Services and Workday Practice, aimed at improving the lives of people and the functionality of organizations globally.

📋 Description

• Lead the strategy, planning and execution of an extensive range of activities designed to capture and communicate the value and insights customers gain from working with Kainos Workday products. • Establish processes and templates to develop compelling customer case studies, including written, audio, video content which can be widely deployed across multiple channels • Build consistent narrative frameworks to support the case studies, focusing on customer language and problems/challenges and how Kainos drives business outcomes to support this • Partner with sales to choose the most impactful brands and jointly engage with customers to on-board them to the process • Establish targets for annual new case study and reference customers • Propose and build system so sales, executive leadership can confidently understand what, who and when we can use references • Ensure content is kept “fresh” – update / prune older case studies to avoid stale messaging and refresh as customer usage of Kainos expands • Partner with Workday teams to maximise impact and ensure their GTM teams have access to all relevant Kainos references and case studies • Regular updates to sales and other teams when new case studies and references are published and shared • Include guidance on when to use and when not to use • Align with product marketing and GTM activation teams to ensure all external content is fully up-to-date and best positioned for campaigns • Creation of regular customer newsletter, aligned with product and other Kainos news, with up-to-date distribution lists • Drive editorial control so we prioritise on primary, effective news in the newsletter • Partner with Customer Value/Customer Success and Events team to establish effective user group, CAB strategy including membership, cadence and venues (North America, EMEA, APAC)

🎯 Requirements

• Significant relevant experience in content development, digital marketing, or GTM content activation within a B2B technology, SaaS, or consulting environment. • Strong experience managing and growing content libraries in SaaS organisations, including customer reference libraries • Experienced in connecting top-of-funnel thought leadership with integrated marketing campaigns. • Strong storytelling and narrative build skills with the ability to adapt messaging across channels, job levels, verticals and geographic markets • Experience working cross-functionally with marketing, product, product marketing, events, and campaign teams. • Skilled in developing selected corporate level narratives for investor use alongside campaign/commercial narratives to support lead development, nurture and retention. • Demonstrated ability to communicate effectively, influence stakeholders, and build strong working relationships across teams. • Experience working in a fast-paced, matrixed environment managing multiple priorities and deadlines. • Experience within the Workday ecosystem or enterprise SaaS environment (desirable). • Experience supporting social activation for integrated GTM campaigns, strategic events, webinars, or product launches (desirable). • AI expertise in developing content, including LLM tools and agentic platforms (desirable). • Experience working alongside content, brand, and creative teams to develop content strategies and identify best practices for 1st/3rd party content development (desirable).

🏖️ Benefits

• flexible working hours • Professional development opportunities