Senior Manager, GEO Strategy – AI Search Activation

Job not on LinkedIn

🔥 6 minutes ago

🇺🇸 United States – Remote

💵 $64.8k - $162k / year

⏰ Full Time

🟠 Senior

🤖 Artificial Intelligence

👻 Ghost score 1%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Kaplan Test Prep

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1938

💼 Consulting

🏥 Healthcare

📚 Education

Consulting • Healthcare • Education

Kaplan Test Prep is a leading provider of educational services, offering test preparation courses for a wide range of standardized exams. These include college admissions tests like the ACT and SAT, graduate school exams such as the GMAT, GRE, and LSAT, and professional licensing exams in fields like healthcare and law. Kaplan emphasizes realistic practice with custom-built study plans, performance tracking, and personalized support to help students achieve their desired test scores. With a focus on comprehensive educational resources and expert guidance, Kaplan is dedicated to helping students gain admission to their chosen schools and succeed in their careers.

📋 Description

• Formulate, deploy, and manage Generative Engine Optimization (GEO) and off-page search strategies • Build programmatic GEO authority across academic and professional verticals • Ensure institutional entities and brand authority are recognized in LLM knowledge bases and Knowledge Graphs • Manage tiered publisher engagement and outreach pipelines • Identify target sites and route high-profile media opportunities to internal or client PR/communications teams • Conduct direct outreach to publications and education portals • Audit sentiment across third-party websites, education portals, and industry platforms • Identify and correct inaccurate, outdated, or negative brand information through targeted publisher outreach • Monitor, analyze, and report AI visibility, sentiment, citation share, share-of-voice, and citation placement metrics • Use Profound, Ahrefs, and other enterprise platforms to measure AI search performance • Apply SEO and content marketing best practices to GEO initiatives and web projects • Optimize content for Retrieval-Augmented Generation (RAG) extraction and Information Gain • Partner with Content Marketing teams to close competitive content gaps and create net-new content • Serve as a GEO champion across SEO, Affiliate, Product Marketing, Legal, Creative, Editorial, and Web teams • Use AI tools, prompts, Claude, Gemini, and Python scripts to accelerate target discovery, sentiment categorization, and performance reporting with human oversight

🎯 Requirements

• Bachelor’s Degree with a focus in Marketing, Communications, Information Technology, Computer Science, or a related discipline • Minimum of 6 years of experience managing organic search (SEO), digital outreach, or content marketing strategies for multi-website portfolios • Minimum of 1 year of direct, hands-on experience in Generative Engine Optimization (GEO) and AI search strategy • Demonstrated experience leading cross-functional project workflows and executing off-page outreach campaigns • Deep familiarity with generative search, Large Language Model (LLM) retrieval mechanics, Retrieval-Augmented Generation (RAG) concepts, and entity-based SEO frameworks • Strong grounding in keyword research, search intent mapping, metadata, on-page optimizations, content marketing best practices, and internal link architecture • Advanced proficiency with Profound, Ahrefs, SEMrush, Google Search Console, Google Analytics 4, and Looker Studio • Proven track record of securing brand mentions, guest contributions, and high-authority citations across industry publications, news outlets, and niche education portals • Exceptional communication, stakeholder management, and critical thinking skills • Ability to translate complex AI search concepts into actionable business priorities for cross-functional teams • Preferred: experience in higher education or test prep/professional licensure industries • Preferred: functional understanding of technical SEO elements including crawling infrastructure, JavaScript rendering, and structured data/JSON-LD schema

🏖️ Benefits

• Remote work provides a flexible work/life balance • Comprehensive Retirement Package automatically enrolled in The Company Contribution Plan (8-10% annual company contribution based on tenure) • Gift of Knowledge Program provides tuition assistance and substantial discounts for employees and close family members • Comprehensive health benefits with new hire eligibility starting on day 1 of employment • Generous Paid Time Off including paid holidays, vacation, personal, and sick paid time-off • One volunteer day • One diversity and inclusion day