Director of Performance Marketing

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Karbon

WebsiteLinkedInAll Job Openings

51 - 200 employees

☁️ SaaS

🏢 Enterprise

🤝 B2B

💰 $66M Series B on 2022-02

SaaS • Enterprise • B2B

Karbon is a leading collaborative practice management platform designed specifically for accounting firms. It enhances visibility and control over firm operations, automates tasks, and standardizes processes to increase efficiency and productivity. Karbon integrates artificial intelligence to automate tasks, speeding up workflows and strengthening team collaboration. It offers features such as team collaboration, workflow automation, project management, and email management, along with client and document management solutions. The platform serves small to large firms and enterprises, including private equity and M&A, providing enterprise-grade security, a client portal, eSignatures, and integrations with popular apps. Karbon aims to unite accounting teams in a single platform, improving collaboration and operational efficiency. Designed to save resources and time, the software claims to save every employee an average of 18. 5 hours per week, according to customer surveys. With a focus on automation, connectivity, and control, Karbon consistently ranks as a leader in accounting practice management software.

📋 Description

• Own Karbon's paid media portfolio with agency support across SEM, paid social, display, retargeting, content syndication, and review platforms • Manage a multi-million dollar demand gen and advertising budget • Apply AI-driven tools and platforms to improve targeting precision • Partner closely with Sales and RevOps to align paid investment with pipeline targets • Build rigorous measurement frameworks and attribution models • Own karbonhq.com as a high-performing commercial asset • Deploy AI-powered personalization, dynamic content, and intelligent chat • Lead experimentation at scale • Drive Karbon's visibility in AI-native discovery surfaces • Design and execute integrated growth campaigns across the full customer lifecycle • Champion AI adoption across the demand generation function

🎯 Requirements

• 8+ years of performance marketing experience • Deep B2B vertical SaaS experience is required • A genuine practitioner of AI in marketing • Demonstrable expertise in AI-native and agentic search • Proven track record in paid media strategy • Experience owning website performance as a commercial metric • Data-driven and analytically rigorous • A strong cross-functional leader • Clear and confident communicator • Experience in accounting, professional services, or practice management software is a plus

🏖️ Benefits

• Flexible Time Off with an encouraged 4 weeks use per year • Company paid medical for you and eligible spouse/partner and dependents • Paid dental and vision and eligible spouse/partner and dependents • 401(k) with company matching • Flexible Spending Account • Up to 8 weeks paid parental leave • Work-from-home stipend