Senior Director, Paid Media

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🟠 Senior

📈 Performance Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Kaseya

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

🔒 Cybersecurity

☁️ SaaS

🏢 Enterprise

💰 $2M Venture Round on 2020-07

Cybersecurity • SaaS • Enterprise

Kaseya is a global provider of IT management software that offers a comprehensive suite of solutions designed to enhance the efficiency and security of IT operations for managed service providers (MSPs) and IT departments. With features that include endpoint management, cybersecurity, backup and recovery, and compliance management, Kaseya empowers organizations to automate processes, reduce costs, and protect critical data in a technology-driven environment. The platform leverages AI to streamline IT management, enabling teams to focus on strategic initiatives and improve service delivery.

📋 Description

• Own global paid media strategy and budget across paid search, paid social, programmatic display, video, content syndication, review sites, and emerging channels • Build processes, playbooks, campaign workflows, QA standards, and reporting cadences for a scalable paid media function • Perform in-platform strategy and optimization, campaign architecture, audience and bidding strategy, and budget pacing • Set channel targets for pipeline, CAC, ROAS, and efficiency; forecast and allocate spend based on performance data • Build, lead, and develop paid media managers and channel specialists • Manage agency and vendor relationships, including performance accountability and contract negotiation • Own paid media measurement and attribution with marketing operations and analytics • Conduct incrementality testing, media mix modeling, and full-funnel reporting from impression to closed-won revenue • Partner with demand generation on integrated campaign strategy • Collaborate with product marketing and brand teams on creative, messaging, landing experiences, and testing • Optimize the paid funnel with web and conversion rate optimization teams • Pilot emerging paid channels and respond to platform, privacy, and signal-loss changes • Present performance, forecasts, and investment recommendations to executive leadership

🎯 Requirements

• 10+ years of digital marketing experience with deep specialization in paid media • 5+ years leading paid media teams and owning eight-figure or high seven-figure annual budgets • Proven track record driving pipeline and revenue through paid channels in B2B software or technology • Fluency in CAC, ROAS, pipeline contribution, LTV, and payback metrics • Expert-level command of Google Ads, LinkedIn Campaign Manager, Meta, programmatic DSPs, and surrounding martech stack • Strong analytical and quantitative skills • Hands-on experience with attribution models, incrementality testing, and marketing analytics tools • Experience standing up or significantly rebuilding a paid media function, program, or process infrastructure • Senior-level hands-on experience building campaigns, analyzing data, and prototyping processes • Demonstrated success building and developing in-house teams and managing agency relationships • Executive communication skills for translating channel performance into business narratives for C-level audiences • Preferred: Experience in high-velocity, high-volume B2B demand generation environments • Preferred: Familiarity with IT management, security, or infrastructure software, or marketing to IT buyers • Preferred: Experience with media mix modeling and privacy-driven measurement changes • Preferred: Experience at a company scaled through acquisition • Preferred: Familiarity with ABM platforms and paid ABM execution, including 6sense, Demandbase, and RollWorks

🏖️ Benefits

• Equal employment opportunity without regard to race, religion, age, ancestry, gender, sex, sexual orientation, national origin, citizenship status, physical or mental disability, veteran status, marital status, or any other characteristic protected by applicable law