Analyst, Marketing Mix Modeling

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🔥 0 minutes ago

🌲 North Carolina – Remote

🌲 North Carolina – Remote

💵 $63k - $75k / year

⏰ Full Time

🟢 Junior

🟡 Mid-level

📊 Marketing Analyst

🚫👨‍🎓 No degree required

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Keen Decision Systems

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2010

🤖 Artificial Intelligence

🤝 B2B

📣 Marketing

Artificial Intelligence • B2B • Marketing

Keen Decision Systems is an AI-powered Marketing Mix Modeling (MMM) platform that helps brands and agencies optimize their marketing investments and drive better revenue outcomes. By connecting marketing data to financial insights, Keen equips marketers to forecast, analyze, and effectively allocate their budgets across various channels in real-time. The platform uses advanced analytics and predictive modeling techniques, enabling users to understand the ROI of their marketing efforts and make informed decisions that boost profitability and growth.

📋 Description

• Support customers in improving marketing and media planning through the Keen Platform’s Bayesian modeling software • Work alongside Account Directors to execute account strategies across a portfolio of named clients • Learn and use Keen Platform features to help clients measure marketing and make investment decisions • Provide and teach data manipulation and management services • Aggregate, cleanse, and upload data into the Keen Platform • Support data-source integration with client users • Conduct model quality checks, including statistical fit, tactic ROIs, data quality, and narrative support • Collaborate with Senior Analysts to suggest model changes that improve model health and support client narratives • Configure and run optimized marketing plans aligned with account strategies and client planning goals • Train client users on the Plans feature • Configure reporting features and generate narrative and storytelling decks • Download PowerPoint report exports and develop initial story drafts for Account Directors and clients • Attend key client meetings remotely, including Top-to-Tops and Quarterly Business Reviews • Troubleshoot with and for clients and refine models to fit business objectives • Monitor model updates for expanding accounts and identify optimization opportunities • Provide product-development feedback for platform enhancements

🎯 Requirements

• 2+ years of experience in a combination of Marketing Analytics, SaaS Customer Success, and/or Data Cleansing & Management in academic or professional experience • Strong interest in business software and willingness to use it extensively • Strong Excel skills and enthusiasm for organizing and analyzing data • PowerPoint proficiency and ability to create effective presentation decks • High standards for quality work • Self-starter with willingness to learn new things • Willingness or ability to learn Bayesian modeling • Must have an established remote-work office • Must be authorized to work in the United States • Keen cannot provide visa sponsorship

🏖️ Benefits

• Competitive compensation package • Monday–Thursday work week • Three-day weekend / Friday free for personal use • Fully remote work from anywhere within the United States • Periodic in-person collaboration events within the United States • Opportunity for an interesting and rewarding career • Training on all features of the Keen Platform and Bayesian modeling