Marketing Data Analyst

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🔥 10 minutes ago

🌽 Illinois, New York, +2 more states – Remote

🌽 Illinois – Remote 🗽 New York – Remote ❄️ Minnesota – Remote 🍁 Vermont – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📉 Data Analyst

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Independence Pet Group

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

🛡️ Insurance

👥 B2C

🧘 Wellness

Insurance • B2C • Wellness

Independence Pet Group is one of North America’s largest pet insurance and services organizations. The company supports insurance for more than 800,000 pets in the U. S. and Canada, with a mission to strengthen the bond between pets and their owners through innovative products and services. IPG offers a comprehensive range of underwriting options, turnkey partner solutions, and consumer-facing insurance products to support pets throughout their lives. The company is home to several insurance brands, providing vital support and services in the pet care industry.

📋 Description

• Develop, automate, and maintain dashboards, KPIs, and recurring performance reports for websites, campaigns, funnels, and marketing engagement metrics • Collect, analyze, interpret, and visualize data using Google Tag Manager, Power BI, Looker Studio, Snowflake, Excel, and campaign management tools • Ensure reporting accuracy, documentation, and data quality across systems • Track, analyze, and report on multichannel marketing and website performance to identify trends and optimization opportunities • Evaluate customer behavior, sales performance, and lifecycle engagement to improve acquisition, retention, LTV, and customer satisfaction • Analyze business health and revenue drivers across key segments • Support A/B and multivariate test reporting and analysis, and communicate optimization recommendations • Identify pricing, category, audience, and channel opportunities using internal and external datasets • Collaborate across teams to assess campaign performance and drive audience and revenue growth • Respond to ad-hoc analytical requests • Collaborate with Finance to measure and forecast the financial impact of marketing, sales, and business strategies • Support enhancement of channel attribution models and cross-channel measurement methodologies • Analyze the end-to-end customer journey and identify friction points across ordering, fulfillment, and post-purchase touchpoints • Develop reporting and dashboards monitoring customer sentiment, engagement metrics, satisfaction drivers, and support ticket trends • Identify and resolve data quality issues and recommend improvements to analytics tools, methodologies, and processes • Leverage AI-powered tools and workflows to improve efficiency, automate manual tasks, and expand insight capabilities

🎯 Requirements

• Bachelor’s degree in marketing, business, statistics/analytics or related field required • 3+ years of work experience in data analysis • Experience growing revenues and measuring media impact metrics required • Experience in the insurance industry is highly desirable • Excellent digital aptitude • Significant familiarity with ad ops technology, affiliate tracking, and management tools • Excellent organizational, communication, presentation, and analytical skills • Advanced MS Excel • Google Analytics (GA4) • Google Tag Manager • Presenting analytical findings • Demonstrated understanding of marketing and web KPIs (CTR, ROI, CVR, CAC, MAU) preferred • Proven ability to handle concurrent projects with attention to detail and accuracy

🏖️ Benefits

• Comprehensive full medical, dental and vision Insurance • Basic Life Insurance at no cost to the employee • Company paid short-term and long-term disability • 12 weeks of 100% paid Parental Leave • Health Savings Account (HSA) • Flexible Spending Accounts (FSA) • Retirement savings plan • Personal Paid Time Off • Paid holidays and company-wide Wellness Day off • Paid time off to volunteer at nonprofit organizations • Pet friendly office environment • Commuter Benefits • Group Pet Insurance • On the job training and skills development • Employee Assistance Program (EAP)