Senior Sales Director – MURC, C-Store

🔥 1 minute ago

🍂 Massachusetts – Remote

🍂 Massachusetts – Remote

💵 $170k - $210k / year

⏰ Full Time

🟠 Senior

🤑 Sales

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Kettle Cuisine

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 1986

🤝 B2B

🛒 Retail

B2B • Retail

Kettle Cuisine is a U. S. -based artisan food manufacturer founded in 1986 that produces fresh, ready-to-use soups, sauces, broths, refrigerated and frozen proteins and sides. The company supplies restaurants, foodservice operators, distributors and retailers, combining scratch-made culinary techniques with large-scale production across multiple facilities to deliver consistent, high-quality, fully cooked products under several brands.

📋 Description

• Lead channel strategy for MURC and C-store customers, including segmentation, growth priorities, account planning, and execution. • Manage, train, and support the broker network to build pipeline, strengthen market coverage, improve execution, and deliver results. • Establish broker expectations, sales priorities, training routines, and performance cadences that drive consistent market activation. • Identify whitespace opportunities across regional chain and convenience store customers. • Build and maintain strategic relationships with key MURC and C-store customers. • Own designated key accounts and priority markets, including strategy, customer engagement, execution, and performance delivery. • Lead, coach, and develop the regional sales team supporting the channel. • Set clear performance expectations, goals, and development plans for direct reports. • Partner with Marketing, Culinary, R&D, Supply Chain, Operations, Finance, and Customer Service to support customer priorities and ensure disciplined execution. • Align internal stakeholders on forecasts, product launches, service expectations, and issue resolution. • Deliver sales, margin, and volume goals for the MURC and C-store business. • Manage forecasts, pipelines, tradeoffs, and business reviews with rigor and accountability.

🎯 Requirements

• Bachelor's degree required; business, marketing, or related field preferred. • 10+ years of progressive foodservice sales experience, including national accounts, regional chains, MURC, or convenience store channels. • Proven success leading customer growth strategies and managing complex account portfolios. • Experience managing key accounts and market-level growth while balancing strategic leadership with hands-on customer ownership. • Demonstrated people leadership experience, including coaching and developing high-performing teams. • Experience leading broker partners through training, field support, performance management, and disciplined follow-up. • Strong commercial acumen across pricing, margin management, negotiation, forecasting, and business planning. • Excellent communication, presentation, and relationship-building skills. • Ability to work cross-functionally and influence stakeholders across a matrixed organization. • Willingness to travel as needed to support customers, brokers, and internal teams.