Demand Generation Manager

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KickUp

WebsiteLinkedInAll Job Openings

11 - 50 employees

📚 Education

☁️ SaaS

⚡ Productivity

Education • SaaS • Productivity

KickUp is a leading platform dedicated to enhancing the effectiveness of educators in school districts. It offers a suite of software solutions, including KickUp Foundations, KickUp Learning, and KickUp Growth, designed to streamline professional learning management, educator evaluations, and coaching and mentoring processes. KickUp aims to create exceptional teaching experiences by providing data-driven insights and personalized professional development. The platform is trusted by school district leaders such as Assistant Superintendents, Directors of Professional Development, and District Leaders to monitor and enhance strategic educational initiatives.

📋 Description

• Own the demand generation strategy across the funnel for new business, from awareness through marketing-qualified opportunity. • Design and run integrated, multi-touch campaigns that target the right school districts with the right message at the right time. • Build demand programs for new customer acquisition and collaborate for expansion into our existing customer base, in partnership with Product Marketing and Event Marketing. • Own the demand calendar, aligning campaigns to launches, conferences, and seasonal buying cycles in K-12 education. • Build account-based programs that reach high-value districts and re-engage prospects who haven't converted. • Turn webinars and conferences into a systematic pipeline motion with pre-event nurture, live conversion, and structured follow-up. • Build and optimize landing pages and campaign assets, owning both the strategy and the execution of conversion paths. • Act as a key partner to Sales, Product Marketing, and Customer Success, translating strategy into campaigns that generate pipeline. • Work hand-in-hand with the sales team to align on targets, territories, and what a quality lead looks like. • Create polished campaign materials, from one-pagers to email templates to event collateral, grounded in our product positioning and designed to drive a single clear action. • Own our marketing automation platform and the systems that move a prospect from first touch to sales-ready. • Build and optimize nurture sequences, lead scoring, and routing so the right leads reach sales at the right moment. • Refine lead stages, qualification criteria, and the service level agreement between marketing and sales. • Partner with sales to ensure clean handoffs, accurate tracking, and a shared definition of a qualified lead. • Build the reporting that answers the central question every week: what did marketing generate, and where did it come from. • Own marketing's pipeline and attribution metrics, and report contribution clearly to marketing and sales leadership. • Use data to prioritize investment and continuously improve campaign performance. • Maintain the dashboards that make demand performance visible across the organization.

🎯 Requirements

• 6+ years of experience in demand generation or growth marketing in B2B SaaS, with an interest in making a difference in K-12 education • A track record of building campaigns that generated measurable, repeatable pipeline, and the ability to report marketing's contribution clearly to leadership • Hands-on expertise with marketing automation and CRM platforms (we use HubSpot), including lead scoring and attribution • Experience building landing pages and marketing assets, with comfort working in tools like Webflow, Canva, or similar to ship polished materials with light design support • Strong written communication skills, able to write persuasive copy and translate between marketing and sales • Comfort with ambiguity and high autonomy in a fast-moving, hands-on role, with a collaborative approach to working across sales, product, and customer success

🏖️ Benefits

• 401(K) plan with employer matching • Universal paid parental leave • A variety of medical, dental, and vision insurance options • An annual stipend for professional learning • Flexible PTO policy, extended holiday break, summer Fridays, and “Focus Fridays” – a day with limited Slack and meetings throughout the year