Retention Marketing Manager

Job not on LinkedIn

🔥 1 hour ago

🏄 California – Remote

🏄 California – Remote

💵 $100k - $115k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🔄 Customer Retention Specialist

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Kindred Bravely

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2015

👗 Fashion

🛍️ eCommerce

🛒 Retail

Fashion • eCommerce • Retail

Kindred Bravely is a company specializing in maternity and nursing wear designed for mothers by mothers. The female-founded and led company offers a range of products including bras, underwear, sleepwear, and clothing specifically for pregnancy, postpartum, and nursing stages. Kindred Bravely emphasizes comfort and fit, providing essentials such as nursing and pumping bras, maternity and postpartum clothing, as well as sleepwear and other accessories. They offer free shipping on orders over $75 and aim to support mothers through various stages of motherhood with thoughtfully designed products.

📋 Description

• Own and drive retention strategy across email, SMS, direct mail, and other channels for Kindred Bravely and Storq • Use data analytics from Klaviyo, Shopify, Lifetimely, Claude, and other platforms to identify customer insights and retention opportunities • Improve email and SMS performance through segmentation, personalization, and A/B testing • Manage and test behavioral marketing automation via email and SMS • Identify high-value customer segments and develop strategies to increase revenue and reduce churn • Oversee on-site lead capture and lead nurturing strategy • Partner with Paid Media on re-engagement and customer loyalty strategies • Own weekly and monthly reporting across retention channels • Oversee the email and SMS marketing calendar and go-to-market strategy • Collaborate with Site Merchandising and Paid Media to improve customer experience • Conduct customer surveys, analyze findings, and integrate feedback into marketing initiatives • Refine customer journey maps and identify lifecycle improvement areas • Manage and mentor the Email Marketing Specialist

🎯 Requirements

• Bachelor’s degree in a related field, such as Marketing, Communications, or Business • 5+ years of hands-on experience managing email, SMS, and loyalty programs in DTC eCommerce • Experience preferably within apparel, wellness, or CPG brands • Team management experience • Klaviyo and Shopify experience preferred • Experience with a wide range of loyalty and referral platforms a plus • Exceptional data analysis and Excel skills • Proficiency in GA4 • Effective communication and presentation skills

🏖️ Benefits

• Competitive salary and benefits package • Fully remote team with collaborative work environment • Employer-sponsored Medical, Dental, and Vision insurance • Voluntary life insurance • Critical Illness Insurance • Healthcare and Dependent Care FSAs • 4% Retirement matching after 6 months of employment • Paid parental leave program after 1 year • Monthly “Random Act of Generosity” • 40% off product discounts on the Kindred Bravely and Storq websites • 15% off for friends and family