Senior Manager, Demand Generation

🕒 May 10

🏢🏡 New York City – Hybrid

💵 $160k - $210k / year

⏰ Full Time

🟠 Senior

👔 Manager

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Kira

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2022

📚 Education

🤖 Artificial Intelligence

☁️ SaaS

💰 $15M Series A - Kira on 2023-05

Education • Artificial Intelligence • SaaS

Kira is an AI-powered educational platform for K–12 schools that acts as an AI co-teacher to streamline lesson planning, grading, assessments, and classroom management. It offers AI tutors and teaching assistants, a browser-based coding environment with K–12 CS curriculum, analytics, rostering, and secure integrations (LTI, OneRoster), emphasizing teacher control, student privacy, and transparency.

📋 Description

• Drive Pipeline: Act as the primary driver of marketing-sourced pipeline, measured by sales-qualified meetings from events, digital initiatives, and website conversions. • Campaign Execution: Lead the end-to-end development of prospect campaigns, Account-Based Marketing (ABM) programs, field events, and digital marketing strategies through close partnership with GTM teams. • Sales Enablement & Partnership: Partner directly with the BDR Manager to build outbound playbooks that are deeply integrated with our marketing events and campaigns. • Cross-Functional Accountability: Work across the aisle to hold the Head of PMM, Head of Content, and Head of Customer Marketing accountable for delivering the high-quality assets and insights required to successfully drive sales pipeline. • HubSpot Administration: Act as the lead administrator for our HubSpot Marketing Hub, setting up lead scoring, maintaining lead flow, and building the dashboards that inform our marketing strategy and keep leadership informed. • Multi-Channel Campaign Execution: Drive integrated marketing through management of various digital channels and related tools; support evaluation and consultation of our martech stack. • AI-Driven Efficiency: Utilize AI tools to scale campaign production and proficiency, supporting our lean team in delivering outsized results.

🎯 Requirements

• Proven Demand Leader: You have at least 5 years of experience owning & leading demand generation functions with a track record of driving measurable pipeline growth. • B2B SaaS Background: You have a deep understanding of the SaaS landscape and proven track record in enterprise or platform marketing, moving beyond point-solution sales to articulate the value of a robust, multi-tool-replacing architecture. • Highly Collaborative: You thrive in cross-functional environments and know how to bridge the gap between marketing initiatives and sales execution. • Technical Expert: You can operate within Salesforce or HubSpot CRM, with deep experience in Marketing Automation and website tools. • Startup Mindset: You are open, flexible, and thrive in a fast-paced environment where you are building the foundation while simultaneously driving the plan.

🏖️ Benefits

• Competitive compensation and equity. • Medical, dental, vision and life insurance, including a medical insurance plan with 100% coverage of employee premiums. • Flexible PTO policy and company holidays. • DoorDash credit for lunch daily. • Dog friendly office 🐶