
10,000+ employees
🛒 Retail
👗 Fashion
Retail • Fashion
KnitWell Group is one of the largest specialty apparel companies in the United States, generating approximately $6 billion in sales through its iconic brands including Ann Taylor, Chico's, Lane Bryant, LOFT, Soma, Talbots, and White House Black Market.
🔥 12 hours ago
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10,000+ employees
🛒 Retail
👗 Fashion
Retail • Fashion
KnitWell Group is one of the largest specialty apparel companies in the United States, generating approximately $6 billion in sales through its iconic brands including Ann Taylor, Chico's, Lane Bryant, LOFT, Soma, Talbots, and White House Black Market.
• Develop and implement creative, seasonal, and promotional copy for Ann Taylor Marketing • Translate brand and marketing strategy into compelling copy • Ensure consistency with Ann Taylor copy standards and maintain high writing and proofreading standards • Evolve writing best practices and processes to improve efficiency and proficiency • Manage production workflow • Write informative and compelling marketing copy across channels and categories • Use varied writing styles for diverse audiences across print and digital • Work under tight deadlines with attention to detail and holistic vision • Partner with cross-functional teams and Creative team members to create on-brand content • Collaborate with design partners from concept through final execution • Apply direct-response engagement best practices to promotionally driven messaging • Stay current on brand, retail, customer relationship marketing, and industry trends • Provide a point of view on copy and advertising direction • Support brand awareness, store traffic, website traffic, and sales
• Bachelor’s Degree in English, journalism, communications, or advertising • Minimum 3 years’ experience copywriting in advertising, direct marketing or publishing • Background in fashion ecommerce/editorial • Extensive working knowledge of current trends, style, culture, and language of fashion world • Creative work portfolio • Ability to think strategically about interactive design, advertising, media, and audience • Strong conceptual skills with knowledge of how copy relates to art, design, graphics, and typography • Experience in developing direct response concepts, email marketing, and direct mail • Ability to work independently and partner effectively with others and within a team • Ability to multitask, adapt, and re-prioritize while thinking creatively under tight deadlines • Superb organizational skills with meticulous attention to detail • Outstanding written and verbal communication skills • Excellent editing, proofreading, self-editing, and text sense-checking skills • Email, promotional, online/social media copywriting skills with curiosity to learn more • Proficiency with Word/Google Docs • Experience with database tools • Knowledge of Internet technology • Experience with email and promotions copywriting preferred
• Opportunities to expand skills and stretch abilities • Opportunities and benefits to make life better in and outside of work • Remote work arrangement
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