Senior Manager, Email & Lifecycle Marketing

🕒 September 2

🇺🇸 United States – Remote

💵 $140k - $160k / year

⏰ Full Time

🟠 Senior

🔴 Lead

🎡 Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 3%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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KnowBe4

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2010

🔒 Cybersecurity

☁️ SaaS

📚 Education

Cybersecurity • SaaS • Education

KnowBe4 is a leading platform specializing in security awareness training and simulated phishing to help organizations manage the human element of cybersecurity. The KnowBe4 HRM+ platform is used by approximately 70,000 organizations globally to bolster cybersecurity risk management strategies, integrating AI-powered solutions to improve security culture and user behavior. KnowBe4 offers a comprehensive array of products including email security, security coaching, and compliance training, designed to educate and protect against social engineering, phishing, and other cyber threats. Its innovative approach combines real-time security coaching and AI-defense agents to mitigate human risks and reduce vulnerabilities. Trusted by many top cybersecurity companies, KnowBe4 is a significant player in enhancing security awareness and compliance across industries.

📋 Description

• Own and evolve KnowBe4's email marketing strategy across prospect, trial, customer onboarding, adoption, renewal, and expansion lifecycle stages • Build post-sale customer lifecycle and nurture programs to improve onboarding, product adoption, engagement, expansion, retention, and win-back metrics • Design platform expansion and feature-adoption campaigns based on customer needs, product usage, and unused capabilities • Partner with Revenue Operations on customer health scoring and expansion-signal detection • Identify expansion opportunities using product usage, engagement, and customer health signals • Develop and execute multi-touch nurture programs to progress prospects through the funnel and accelerate pipeline velocity • Leverage generative AI for content generation, subject line testing, send-time optimization, and dynamic personalization • Evaluate emerging AI capabilities and identify where AI creates genuine performance lift • Collaborate on campaign planning, segmentation, personalization logic, and A/B testing to improve open rates, CTR, and conversion • Partner with Marketing Operations to ensure HubSpot or Marketo workflows are scalable, trackable, and aligned with CRM data strategy • Define and own email marketing KPIs and report performance to leadership • Ensure compliance with CAN-SPAM, GDPR, CASL, and other applicable email regulations • Manage email marketing specialists and/or contractors, providing coaching, feedback, and career development support • Brief, review, and approve email creative and copy before deployment • Maintain a testing roadmap and document learnings • Ensure sends are tracked and attributed in Salesforce and HubSpot • Participate in vendor and tool relationships related to email infrastructure and deliverability with Marketing Operations

🎯 Requirements

• BA/BS or equivalent working experience • 10+ years of experience in B2B SaaS marketing organizations, ideally in Cybersecurity • 8+ years of experience in email marketing and customer lifecycle marketing, ideally in leadership and management roles • Experience scaling programs across multiple geographies and languages • Experience successfully partnering with a Customer Success organization to deliver a lifecycle program • Superior written and verbal communication skills • Advanced proficiency in HubSpot and Marketo, including workflows, smart lists, lead scoring, and reporting • Data segmentation and list management strategy, including dynamic, behavioural, and firmographic segments • Familiarity with CDP or data enrichment tools such as Clearbit and ZoomInfo • Strategic and commercial thinking connecting email program decisions to pipeline, bookings, retention, and revenue outcomes • Cross-functional influence across Marketing, Sales, Customer Success, and Operations without direct authority • Proficiency in Google Analytics, Looker, or equivalent BI tools; ability to build dashboards connecting email performance to pipeline and revenue outcomes • People leadership, including coaching, development, constructive feedback, and supporting team growth • Ability to work in the US, as remote positions are open in the US office only

🏖️ Benefits

• Company-wide bonuses based on monthly sales targets • Employee referral bonuses • Adoption assistance • Tuition reimbursement • Certification reimbursement • Certification completion bonuses • Modern, high-tech, and fun work environment • Applicant assessment and background check may be part of the hiring procedure