Senior Marketing Experiences Manager

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $125k - $145k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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KnowBe4

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2010

🔒 Cybersecurity

☁️ SaaS

📚 Education

Cybersecurity • SaaS • Education

KnowBe4 is a leading platform specializing in security awareness training and simulated phishing to help organizations manage the human element of cybersecurity. The KnowBe4 HRM+ platform is used by approximately 70,000 organizations globally to bolster cybersecurity risk management strategies, integrating AI-powered solutions to improve security culture and user behavior. KnowBe4 offers a comprehensive array of products including email security, security coaching, and compliance training, designed to educate and protect against social engineering, phishing, and other cyber threats. Its innovative approach combines real-time security coaching and AI-defense agents to mitigate human risks and reduce vulnerabilities. Trusted by many top cybersecurity companies, KnowBe4 is a significant player in enhancing security awareness and compliance across industries.

📋 Description

• Build and manage a pipeline of case studies, customer references, video testimonials, and ROI-focused proof points • Partner with Customer Success to identify customer stories and move them through production • Produce modular customer-proof content, including slides, quotes, and one-pagers • Maintain an accessible, searchable evidence library organized by industry, use case, and product • Serve as the primary liaison between the customer community and Marketing • Develop and run KnowBe4's customer advocacy program • Identify, recruit, and activate customer champions • Build and manage peer networks and reference programs supporting sales cycles • Engage customers through newsletters, community platforms, and ongoing touchpoints • Own customer-facing content for KB4-CON and other key events • Recruit, prepare, and manage customer panels and speakers • Manage speaker logistics, briefing materials, and day-of coordination • Project-manage event content workstreams across concurrent events and initiatives • Surface customer insights, sentiment, and proof points to Product, PMM, and Sales • Collaborate with Product Marketing on launches and messaging • Partner with Sales Enablement to embed advocacy assets in sales motions • Use data to inform priorities and improve customer brand experiences

🎯 Requirements

• Bachelor's degree in Marketing, Communications, or similar field, or equivalent working experience • 5+ years in customer marketing, customer advocacy, or a related function, with demonstrated ownership of review programs and customer evidence pipelines • Experience in B2B SaaS; cybersecurity or IT security industry experience is a strong plus • Proven track record building and managing advocacy or reference programs • Familiarity with G2, Gartner Peer Insights, and TrustRadius • Proficiency in Salesforce and HubSpot or similar marketing automation tools • Experience working cross-functionally with Product Marketing, Sales, and Customer Success • Experience with Gmail, Google Docs, and MS Office • Strategic thinking and execution discipline • Strong relationship-building skills with customers • Excellent written communication and customer storytelling skills • Cross-functional influencing ability • Data literacy for tracking, interpreting, and reporting program performance • Strong project management and organizational skills across multiple concurrent workstreams • Ability to work in a collaborative, cross-team environment

🏖️ Benefits

• Company-wide bonuses based on monthly sales targets • Employee referral bonuses • Adoption assistance • Tuition reimbursement • Certification reimbursement • Certification completion bonuses • Modern, high-tech, and fun work environment