Marketing Coordinator

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FranklinCovey

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 1997

We give strategy the human edge™.

📋 Description

• Negotiate with association partners to maximize assigned sponsorship value, including lead generation, brand visibility, speaking opportunities, and attendee engagement • Manage sponsorship agreements, deliverables, deadlines, and contractual requirements • Coordinate with association contacts, vendors, speakers, and internal stakeholders • Evaluate conference and sponsorship opportunities based on cost, audience, lead potential, and business priorities • Manage the full lifecycle of assigned conferences, including contracting, registration, booth logistics, shipping, vendors, materials, technology, staffing, and post-event follow-up • Serve as the primary marketing point of contact for assigned conferences • Develop and maintain event timelines, checklists, budgets, and documentation • Coordinate booth orders, furnishings, signage, giveaways, books, printed materials, lead-capture tools, and other event needs • Support conference speakers and presenters with deadlines, materials, logistics, and association requirements • Communicate conference plans, responsibilities, deadlines, and policies to sales representatives and internal participants • Identify risks or gaps and coordinate stakeholders to resolve them • Provide remote or on-site event support when required • Reconcile event expenses and track spending against approved budgets • Set up and manage lead-capture processes; train participants on Mobly or other approved tools • Confirm leads are captured, reviewed, and transferred accurately and on time • Coordinate lead handoff requirements with sales and demand-generation partners • Track and report lead volume, contact capture, event participation, and other conference outcomes • Maintain records of event results, lessons learned, and follow-up actions • Design and produce conference and sponsorship materials, including booth graphics, one-pagers, handouts, signage, presentations, digital ads, and promotional graphics • Adapt existing materials for audiences, formats, events, sponsorship requirements, and production specifications • Prepare files for print and digital production • Develop reusable templates and maintain an organized asset library • Manage asset revisions and version control across concurrent events • Collaborate on brand-sensitive or out-of-scope design needs

🎯 Requirements

• 2+ years of experience in conference marketing, event coordination, sponsorship management, graphic design, or a related role • Experience creating print and digital marketing assets • Proficiency in Adobe Creative Suite and/or Adobe Express • Experience managing events or projects with overlapping timelines • Ability to manage budgets, deadlines, logistics, and deliverables with limited day-to-day supervision • Ability to work collaboratively with sales representatives and cross-functional teams in a remote environment • Experience managing conferences and sponsorships from contracting through post-event reporting • Experience negotiating sponsorship packages, vendor agreements, or association benefits • Experience managing conference budgets and reconciling event expenses • Experience with conference lead-capture platforms • Familiarity with print-production requirements, booth graphics, signage, and exhibit vendors • Experience working within established brand standards • Experience in the PK12 education market or with education associations • Ability to travel for events including conferences as needed

🏖️ Benefits

• Medical insurance • Dental insurance • Vision insurance • HSA • Employee stock purchasing program • 401(k) • Paid time off • Holiday pay