Content Marketing Manager

Job not on LinkedIn

🔥 13 hours ago

🇺🇸 United States – Remote

💵 $100k - $130k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

✍️ Content Marketing Manager

👻 Ghost score 0%

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knownwell

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2022

🏥 Healthcare

🧘 Wellness

💰 $26.1M Series B - knownwell on 2025-10

Healthcare • Wellness

knownwell is a US-based healthcare provider focused on weight management and obesity care. It operates nationwide virtual clinics and in-person clinics across multiple states, offers personalized programs (including primary care, nutrition counseling, body composition testing, remote patient monitoring and a GLP-1 medication program with Medicare Bridge), and partners with payers and health systems to expand access and improve outcomes. The company provides patient-facing services (including teen programs) and clinician networks for obesity treatment.

📋 Description

• Identify, align, and contract with internal and external resources required to execute content deliverables • Own the knownwell public website, including SEO-optimized copy, clinician bios, and website updates • Own blog content strategy and produce articles in partnership with SEO and clinical teams • Own printed collateral, including brochures, flyers, referral materials, and patient-facing educational materials • Fully execute the patient-facing monthly newsletter, including content strategy, copywriting, and HTML template tweaks • Produce patient-facing monthly webinars in collaboration with knownwell clinicians • Coordinate content and manage reviews for third-party clinic and clinician listings across Google Business Profiles, Yelp, HealthGrades, and similar platforms • Conduct user surveys and produce voice-of-customer reports • Ensure consistent brand voice, tone, and messaging across owned channels • Partner with clinical, care team, and operations leads to translate medical and care-related information into accessible, empathetic, engaging content • Partner with designers, website engineers, and the broader marketing team to execute content across owned channels • Report to the Senior Manager, Content

🎯 Requirements

• 4+ years of experience in content marketing, brand communications, or a related field • Experience working in a startup environment • Proven success developing and executing content strategies across multiple channels, especially in healthcare, wellness, or mission-driven industries • Exceptional writing, editing, and storytelling skills • Ability to adapt tones for different audiences, including patients and providers, and clinical and lifestyle audiences • Comfort working with data and translating insights into content optimizations • Empathy and sensitivity in healthcare communications, especially related to obesity, weight, and stigma • Highly organized with the ability to manage multiple projects and stakeholders • Familiarity with Webflow, Canva, Figma, Google Business Profiles, Braze, Airtable, and Zoom webinar functionality • Experience managing contracted designers and developers to assign work and align on deliverables • Are currently authorized to work in the United States

🏖️ Benefits

• Fully remote opportunity • Medical, dental, and vision insurance • 401K retirement plan with company match • Up to 20 days of PTO per year + company holidays • Up to 14 weeks of parental leave (12 for non-birthing parents) • Annual work from home stipend for remote employees