Director of Demand Generation, ABM, Marketing Operations

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Knox Systems, Inc.

WebsiteLinkedInAll Job Openings

201 - 500 employees

🏛️ Government

🔒 Cybersecurity

📋 Compliance

🔥 Funding within the last year

💰 $6.5M Seed on 2025-08

Government • Cybersecurity • Compliance

Knox Systems, Inc. is the operator of the largest FedRAMP-authorized managed cloud, delivering purpose-built, government-grade cloud infrastructure and continuous compliance for U. S. federal agencies and government-facing SaaS vendors. Knox provides multi-cloud hosting across AWS, Azure, and GCP, AI-powered compliance automation (KnoxAI), real-time monitoring and remediation, and a streamlined path to FedRAMP authorization that compresses traditional timelines from years to weeks. The company focuses on secure, resilient, auditable environments that enable rapid, compliant deployment of SaaS and AI solutions in the public sector.

📋 Description

• Own demand generation strategy with a primary focus on pipeline creation and revenue impact, not lead volume • Design, execute, and scale digital-first demand programs across paid media, website, email, lead nurturing, digital ABM, and other performance channels • Build and manage demand generation budgets with continuous ROI tracking and reallocation based on performance • Consistently meet or exceed pipeline targets; report results and learnings to the executive team • Build and iterate on tiered ABM programs aligned with Sales account strategy, supporting multi-touch, multi-channel engagement across buying committees • Leverage intent signals and first-party data to prioritize accounts and personalize outreach at scale • Support long, complex buying cycles typical in federal and regulated markets • Define and scale marketing operations processes and martech stack, including marketing automation, attribution, lead scoring, lead routing, lifecycle stages, and Sales handoffs • Implement and optimize tools such as marketing automation platforms, CRM integrations, intent data providers (e.g., ZoomInfo), and sales engagement platforms • Build and maintain dashboards and reporting that align Marketing, SDR, and Sales teams around shared pipeline metrics and accountability • Own the Knox website as a core demand and conversion engine - keeping it continuously updated, optimized, and aligned with digital campaigns • Partner with Content on SEO and AEO strategy while owning technical, operational, and performance aspects that drive discoverability and conversion • Define data-driven demand and pipeline plans using top-down targets and bottom-up forecasting in close partnership with Sales and Finance • Build repeatable playbooks across digital demand, ABM, and ops to support scale

🎯 Requirements

• 5+ years of B2B demand generation experience in SaaS or complex, technical products • Proven track record generating sales-aligned pipeline through digital demand and ABM programs • Strong experience across digital demand channels: paid advertising, website optimization, email and lead nurturing, digital ABM, and performance marketing • Demonstrated ability to build data-driven targets, develop forecasts, and optimize based on results • Hands-on experience with marketing operations and martech: attribution, lead scoring, routing, CRM integration, and marketing automation • Due to the nature of our work with federal government clients and compliance with applicable regulations, this position requires U.S. citizenship. Dual citizenship is not permitted for this role. Candidates must be able to provide documentation verifying sole U.S. citizenship status as part of the background check process.

🏖️ Benefits

• Medical • Dental • Vision • Life & Disability • unlimited PEO • employee funded 401k plan