Director of Demand Generation, Marketing Operations

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🕒 June 18

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Quantum Workplace

WebsiteLinkedInAll Job Openings

51 - 200 employees

🤝 B2B

👥 HR Tech

💰 Private Equity Round on 2022-01

B2B • HR Tech

Quantum Workplace is a leading provider of employee success solutions, focusing on workplace analytics and employee engagement. With nearly 20 years of experience, the company partners with organizations to improve team and business performance. Their offerings include automated employee surveys, goal setting tools, peer recognition, real-time feedback systems, talent reviews, and comprehensive analytics. Quantum Workplace has developed the largest database of employee engagement data in North America, helping companies connect engagement with performance and identify the best workplaces.

📋 Description

• Own the execution of our demand engine – campaigns, paid media, BDR alignment, nurture – while also owning the HubSpot stack, attribution model, and the reporting that every function depends on. • Execute integrated campaign programs across new business and expansion – translating strategy into programs that move measurable pipeline. • Manage paid media performance across search, paid social, and retargeting, including agency relationships, channel mix, and efficiency. • Build and maintain segmented nurture tracks that convert leads over time, not just at the top of the funnel. • Manage BDR alignment: lead quality standards, handoff workflows, and outbound enablement. • Own events strategy as a demand channel, with pipeline tracking before and after each event. • Manage third-party publication placements focused on lead generation outcomes. • Own HubSpot end-to-end: attribution, data hygiene, dashboard buildout, and ongoing optimization. • Design and calibrate the lead scoring model so it reflects actual pipeline quality – not just activity. • Serve as the team's centralized reporting hub: every function gets accurate, timely performance data. • Define and maintain unified marketing processes and Asana infrastructure. • Own closed-loop attribution reporting that connects marketing activity to pipeline and revenue across every channel. • Manage intent lead routing and workflow management; manage Chili Piper in partnership with RevOps. • Partner with RevOps on system alignment and shared reporting. • Evaluate and manage the marketing tech stack – vendor relationships, renewals, and recommendations for new tools.

🎯 Requirements

• 10+ years in B2B SaaS marketing with significant experience in both demand gen and marketing operations, including prior ownership of a marketing ops function at scale. • A track record operating at or near Director/VP level, with real pipeline accountability – not just reporting on it. • Proven ability to build and optimize a demand engine from strategy through measurement in a high-growth environment. • Deep HubSpot expertise; experience with Chili Piper, intent tools, and attribution modeling a strong plus. • Experience managing paid media programs – agency or in-house – with a focus on efficiency, not just volume. • Comfortable in a player-coach role: able to manage direct reports while still owning hands-on execution. • Strong collaborator who thrives when creative direction comes from above and execution ownership is yours.

🏖️ Benefits

• Health Insurance: We offer 3 options (1 option is 100% premium paid by QW for employees) + Telehealth • Dental & Vision: We cover 100% of premiums for employees • 401k: We match 100% of contributions up to 4% and you're fully vested on day 1 • Parental leave • PTO • 13 paid holidays • Your birthday off • Summer hours • Annual professional and wellness development allowance – conferences, books, gym reimbursements, workout equipment, and more! • On-site fitness center - free for Qwirk use • Monthly manager-employee lunches for goal planning and development • Zoo membership to your closest zoo • Remote work stipend for 100% remote Qwirks