Global Head of KOL

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🔥 2 hours ago

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Kraken Digital Asset Exchange

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2011

₿ Crypto

💸 Finance

💳 Fintech

Crypto • Finance • Fintech

Kraken Digital Asset Exchange is a cryptocurrency platform that facilitates the buying and selling of over 200 cryptocurrencies, including Bitcoin, Ethereum, and many others. Founded in 2011, Kraken provides a comprehensive suite of features for both beginner and advanced traders, such as advanced trading interfaces and margin trading. The platform emphasizes industry-leading security, deep liquidity, and 24/7 customer support, making it a trusted choice for users worldwide. Kraken caters to individual investors as well as institutional clients, offering services like OTC trading and custody. The company is committed to transparency with its proof of reserves and mission-driven values. Kraken operates globally, supporting clients in over 190 countries, with a quarterly trading volume exceeding $207 billion. However, users are advised of the high risk of crypto investments and the lack of regulation in some jurisdictions.

📋 Description

• Build out and lead Kraken’s global KOL strategy and execution, including managing a BD team focused regionally. • Scale processes to source, contract, and manage KOLs. This will include technology, agency relationships, and commercial planning. • Ensure compliance with financial influencer laws around the world with the appropriate disclaimers, content monitoring, and compensation terms. • Enable the KOL BD team to negotiate deals that are attractive in a competitive KOL space and deliver strong ROI to Kraken. • Attract top KOLs across a variety of categories including futures, margin trading, spot trading, and prop trading. • Develop scalable strategies that arm KOLs with positioning and messaging that highlight Kraken Pro’s differentiators. • Identify opportunities to develop local-first ideas with KOL partners that generate attention, are persuasive vs competitors, and drive a strong CTA. • Define and evolve global program benefits for KOLs to deepen engagement and drive feedback loops that help scale affiliate marketing. • Measure results of KOL partnerships; adjust strategy and deal structures.

🎯 Requirements

• 5+ years in the crypto space, with experience building out a KOL program • Significant experience with crypto KOLs, especially traders • A proven track record in growing new users in a highly competitive and regulated environment. • Experience working with partners in regions all over the world • Advanced crypto knowledge including how crypto products work, crypto revenue models, and crypto players in different regions. • Existing relationships with crypto and adjacent industry influencers. Candidate expected to bring a strong network. • Experience with software to manage KOLs across a deal’s lifecycle and scaling processes to handle hundreds of KOLs • Experience across a large product suite, with an eye for leveraging different KOLs to promote multiple topics and products • Strong experience in marketing analytics, including how to measure partnership success • Creative thinking; looking for people that have growth ideas grounded in logic and data.

🏖️ Benefits

• Offers Equity • Offers Bonus