Product Manager – CRM

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Kraken Digital Asset Exchange

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2011

₿ Crypto

💸 Finance

💳 Fintech

Crypto • Finance • Fintech

Kraken Digital Asset Exchange is a cryptocurrency platform that facilitates the buying and selling of over 200 cryptocurrencies, including Bitcoin, Ethereum, and many others. Founded in 2011, Kraken provides a comprehensive suite of features for both beginner and advanced traders, such as advanced trading interfaces and margin trading. The platform emphasizes industry-leading security, deep liquidity, and 24/7 customer support, making it a trusted choice for users worldwide. Kraken caters to individual investors as well as institutional clients, offering services like OTC trading and custody. The company is committed to transparency with its proof of reserves and mission-driven values. Kraken operates globally, supporting clients in over 190 countries, with a quarterly trading volume exceeding $207 billion. However, users are advised of the high risk of crypto investments and the lack of regulation in some jurisdictions.

📋 Description

• Own and evolve the CRM and sales tooling product strategy and roadmap across Kraken’s B2B sales organization • Lead prioritization across competing stakeholder needs and sequence work against delivery capacity • Assess incoming CRM needs, identify underlying product, process, integration, or data issues, and scope work • Establish and improve scalable CRM intake and prioritization processes • Drive coherence across CRM and sales platforms, defining ownership of records, workflows, integrations, and data • Partner with sales leaders and end users on lead management, account management, pipeline progression, forecasting, and customer data quality • Translate business needs into scalable product requirements rather than one-off solutions • Write product requirements, user stories, specifications, and acceptance criteria • Partner with Engineering on CRM integrations, requirements, ownership boundaries, and escalation paths • Facilitate trade-off discussions and maintain alignment with Sales, Engineering, Operations, and leadership • Scope Salesforce solutions using knowledge of Sales Cloud objects, fields, record types, flows, assignment rules, permissions, and declarative configuration • Improve CRM adoption, data quality, workflow consistency, and sales productivity • Define and measure a high-performing CRM ecosystem using qualitative and quantitative insights • Support evolution and consolidation of the sales technology ecosystem and reduce fragmented processes and data silos

🎯 Requirements

• 4+ years of experience as a Product Manager, Product Owner, or similar role delivering technology, tooling, or workflow improvements for a Sales, Revenue, or go-to-market organization • Strong working knowledge of Salesforce Sales Cloud as a product owner, power user, administrator, or admin-adjacent Product Manager • Familiarity with Salesforce objects, record types, flows, assignment rules, and declarative configuration • Demonstrated ability to own a product roadmap and prioritize competing requests across multiple stakeholder groups, teams, or business units • Ability to translate ambiguous business requests into scoped, actionable, and estimable requirements for technical delivery teams • Strong product requirements and specification writing skills, including business context, user needs, expected outcomes, and acceptance criteria • Experience partnering with Engineering, Sales leadership, business operations teams, and end users • Strong understanding of B2B sales processes, including pipeline stages, lead routing, service-level expectations, account management, and forecasting • Ability to distinguish product functionality, system configuration, integration changes, process improvements, and data remediation issues • Strong analytical and troubleshooting skills • Excellent written and verbal communication skills • Ability to operate autonomously in a fast-paced, evolving environment while managing multiple priorities • Strong organizational and prioritization skills • Experience with CRM integrations and system-of-record boundaries • Experience supporting or rationalizing multiple CRM or sales platforms • Salesforce Administrator certification or equivalent hands-on Salesforce experience • Experience with Attio, Outreach, Front, or similar sales/customer engagement platforms • Familiarity with Salesforce marketing automation, MCAE/Pardot, or related platforms • Experience in fintech, financial services, payments, crypto, or digital assets • Experience with complex B2B or institutional sales organizations

🏖️ Benefits

• Equity • Bonus program • Wellness allowance • Medical insurance • Dental insurance • Vision insurance • 401(k) • Global team and diverse workplace • Job-related skills or work-style assessments applied consistently across candidates