Senior Creative Designer – Performance Marketing, Static & Motion

🔥 14 hours ago

🇺🇸 United States – Remote

💵 $83.4k - $166.8k / year

⏰ Full Time

🟠 Senior

📈 Performance Marketing

👻 Ghost score 2%

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Logo of Kraken Digital Asset Exchange

Kraken Digital Asset Exchange

1001 - 5000 employees

Founded 2011

₿ Crypto

💸 Finance

💳 Fintech

Crypto • Finance • Fintech

Kraken Digital Asset Exchange is a cryptocurrency platform that facilitates the buying and selling of over 200 cryptocurrencies, including Bitcoin, Ethereum, and many others. Founded in 2011, Kraken provides a comprehensive suite of features for both beginner and advanced traders, such as advanced trading interfaces and margin trading. The platform emphasizes industry-leading security, deep liquidity, and 24/7 customer support, making it a trusted choice for users worldwide. Kraken caters to individual investors as well as institutional clients, offering services like OTC trading and custody. The company is committed to transparency with its proof of reserves and mission-driven values. Kraken operates globally, supporting clients in over 190 countries, with a quarterly trading volume exceeding $207 billion. However, users are advised of the high risk of crypto investments and the lack of regulation in some jurisdictions.

📋 Description

• Own paid static creative for Kraken Consumer across product launches, campaigns, promotions and always-on activity • Build creative for Meta, TikTok, YouTube, LinkedIn, Reddit and X • Concept and edit performance video in formats including 9:16, 1:1 and 4:5 • Produce AI-generated and AI-assisted video and imagery • Develop culturally timely, internet-native concepts and creative pillars • Version and localize assets across markets, languages, formats and regulatory requirements • Manage approximately a dozen concurrent workstreams spanning multiple formats and markets • Design creative for testing and interpret results to inform hooks, concepts and cuts • Partner with Product Marketing, compliance and regional teams to secure approvals • Maintain high craft standards and organized files • Report to the Creative Lead, Consumer Creative & Design • Serve as a senior individual contributor with no direct reports

🎯 Requirements

• 5+ years in performance creative at a high-volume in-house team or performance agency • Portfolio demonstrating paid static work, two or three full video cuts, AI-generated or AI-assisted work, and tested concepts with results • Layout, hierarchy, type and composition skills across thumbnail, feed and multilingual formats • Platform-native experience with Meta, TikTok and YouTube • Video skills from concept to finished, sound-designed cut • High-level command of generative AI video and image tooling, with shipped work • Experience with structured creative testing programs and metrics including thumb-stop rate, hook rate, CTR, CVR, CPA and ROAS • Fluency in internet and meme culture • Ability to work quickly through multiple review rounds and late changes • Experience working within regulatory constraints and market-specific requirements • Copywriting skills using plain language, value-first messaging, no hype and no jargon • Proficiency in Figma and Adobe Creative Cloud, including After Effects, Premiere and Photoshop • Strong generative AI skills • Curiosity about investing and crypto, and ability to make the space understandable to others • Applications must include a resume and portfolio • Candidates may be asked to complete job-related skills or work-style assessments

🏖️ Benefits

• Equity program • Bonus program • Wellness allowance • Medical insurance • Dental insurance • Vision insurance • 401(k) • Equal opportunity employment

Apply Now

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