Senior Product Manager – Virality, Referrals & KOL

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $110.4k - $220.8k / year

⏰ Full Time

🟠 Senior

✅ Product Manager

👻 Ghost score 4%

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Kraken Digital Asset Exchange

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2011

₿ Crypto

💸 Finance

💳 Fintech

Crypto • Finance • Fintech

Kraken Digital Asset Exchange is a cryptocurrency platform that facilitates the buying and selling of over 200 cryptocurrencies, including Bitcoin, Ethereum, and many others. Founded in 2011, Kraken provides a comprehensive suite of features for both beginner and advanced traders, such as advanced trading interfaces and margin trading. The platform emphasizes industry-leading security, deep liquidity, and 24/7 customer support, making it a trusted choice for users worldwide. Kraken caters to individual investors as well as institutional clients, offering services like OTC trading and custody. The company is committed to transparency with its proof of reserves and mission-driven values. Kraken operates globally, supporting clients in over 190 countries, with a quarterly trading volume exceeding $207 billion. However, users are advised of the high risk of crypto investments and the lack of regulation in some jurisdictions.

📋 Description

• Own growth in viral, KOL- and creator-referred new transacting users • Set aggressive new transacting user targets backed by a credible growth model • Build and scale sharing, referral, and creator systems • Create useful sharing experiences and referral programs with modeled payback incentives • Build and test journeys from recommendations and creator audiences to product value and a first transaction • Partner with onboarding and core product teams on shared customer journeys • Own Consumer features and updates for the KOL Platform • Set the Consumer roadmap and ship features and ongoing improvements • Make KOL Platform measurement and commercial tools trustworthy and easy to use • Build creator tools across Kraken’s app and web • Help creators, KOLs, and power referrers invite followers and convert audiences into valuable new transacting customers • Own acquisition cost and gross-margin payback, including incentive, partner, operating, and fraud costs • Improve virality, send conversion, invites per sender, invite-to-first-transaction conversion, repeat sharing, and loop speed • Validate instrumentation, define hypotheses and guardrails, and run tests detecting meaningful effects • Separate attributed activity from incremental growth and verify gains persist at scale • Set strategy, make priority decisions, align teams, and deliver autonomously • Use AI and working prototypes to turn ideas into testable experiences

🎯 Requirements

• Over 5 years working as a Product Manager • Personally built a product, tool, feature, or experience that spread beyond its initial audience • Repeated success beating acquisition targets through referrals, product virality, or creator-led growth • Strong growth product sense, including sharing psychology and motivations of customers, creators, KOLs, and power referrers • Analytical independence with SQL and product analytics • Ability to validate instrumentation and build funnel, cohort, and growth models • Experimentation and commercial judgment, including acquisition cost, payback, retention, revenue, incentive costs, and fraud costs • Senior ownership and hands-on execution • Experience building creator tools to help creators and KOLs • Consumer fintech, crypto, payments, financial promotions, or fraud controls experience is nice to have • Experience adapting growth journeys across markets, cultures, and regulatory environments is nice to have • Ability to work from a specified country and provide city and country for the work location • Must complete job-related skills or work-style assessments if requested

🏖️ Benefits

• Equity • Bonus program • Wellness allowance • Medical insurance • Dental insurance • Vision insurance • 401(k) • Dogfooding Kraken products after joining

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