Senior Marketing Analytics Lead

🔥 0 minutes ago

🗽 New York – Remote

🗽 New York – Remote

💵 $120.1k - $228k / year

⏰ Full Time

🟠 Senior

📊 Data Scientist

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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Kyndryl

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 2021

💼 Consulting

📦 Logistics

🏥 Healthcare

Consulting • Logistics • Healthcare

Kyndryl is a leading IT infrastructure services provider, serving thousands of enterprise customers worldwide. The company specializes in designing, building, managing, and modernizing complex, mission-critical information systems. Kyndryl offers a range of services including IT consulting, cloud services, cybersecurity, data and AI solutions, and digital workplace transformation. With a strong focus on innovation, partnerships, and co-creation, Kyndryl helps businesses tackle IT complexity and drive operational excellence. The company operates across various industries such as automotive, healthcare, banking, and more, providing expertise and solutions to address industry-specific challenges. Kyndryl's global network and strategic alliances empower enterprises to adapt to the evolving technology landscape, ensuring their essential systems are reliable and efficient.

📋 Description

• Analyze the end-to-end journey from marketing response through lead qualification, sales handoff, pipeline, and revenue • Evaluate response quality, lead progression, disposition, aging, and conversion across campaigns, channels, markets, and audiences • Identify lost, delayed, misrouted, duplicated, or inconsistently managed responses and leads and recommend improvements • Partner with collaborators and stakeholders to improve lead management processes, measurement, and visibility • Develop response and lead management reporting, KPIs, business definitions, and analytical frameworks • Analyze web, paid media, email, organic search, events, and other marketing channel performance • Analyze customer journeys and cross-channel engagement • Identify opportunities to improve channel effectiveness, targeting, content, audience strategy, and marketing investment • Define measurement approaches with channel owners and translate findings into optimization recommendations • Lead analytical projects involving lead routing, lead prioritization, response handling, funnel progression, campaign targeting, and sales handoff • Use SQL, BI tools, and AI to diagnose process performance, identify root causes, quantify opportunities, and evaluate solutions • Design and evaluate data-driven business rules, automation, and AI-assisted workflows • Establish baseline measures and success criteria and assess results after implementation • Apply enterprise data, security, privacy, governance, and validation standards to AI and automation • Partner with Marketing Operations, data, technology, and business stakeholders to move recommendations into implementation

🎯 Requirements

• Must be legally authorized to work in the United States without requiring current or future sponsorship • Bachelor's degree in Analytics, Statistics, Economics, Mathematics, Computer Science, Business, Marketing, or a related field • 5+ years of experience in marketing analytics, revenue operations, digital analytics, business analytics, or a related analytical discipline • Strong SQL skills for exploring, joining, validating, and analyzing large and complex datasets • Strong proficiency with Power BI or a comparable business intelligence platform • Experience analyzing response and lead management, digital performance, marketing channels, funnel progression, or conversion • Experience with CRM and marketing automation platforms such as Salesforce and Marketo • Experience with Adobe Analytics or Google Analytics • Ability to trace data and business processes across enterprise systems and validate business rules • Experience using enterprise-approved AI tools for data discovery, SQL development, validation, analysis, documentation, and insight generation • Understanding of responsible AI use, including privacy, security, governance, access controls, human oversight, explainability, and limitations • Ability to identify AI and automation opportunities and translate them into scalable solutions • Ability to scope, lead, and deliver complex analytical and optimization projects • Strong communication and data storytelling skills • Preferred: experience supporting B2B marketing, account-based marketing, or complex enterprise sales environments • Preferred: experience leading optimization projects involving lead routing, scoring, response handling, targeting, or sales handoff • Preferred: experience implementing or evaluating AI-assisted analytics, intelligent automation, natural-language data access, or decision-support use cases • Preferred: experience with Python, R, experimentation, statistical analysis, or other advanced analytical methods

🏖️ Benefits

• Discretionary annual bonus program based on performance • Medical and dental coverage • Disability benefits • Retirement benefits • Paid leave • Paid time off • Employee learning programs and access to industry certifications • Company-wide volunteering and giving platform • Potential sales commission plan for sales commission-eligible roles

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