Senior Data Scientist, Marketing Measurement

🔥 4 minutes ago

🌲 North Carolina – Remote

🌲 North Carolina – Remote

💵 $115k - $130k / year

⏰ Full Time

🟠 Senior

📊 Data Scientist

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Labcorp

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1969

💼 Consulting

📦 Logistics

🏥 Healthcare

💰 Post-IPO Debt on 2019-06

Consulting • Logistics • Healthcare

Labcorp is a leading global life sciences company that provides comprehensive clinical laboratory and end-to-end drug development services. The company offers a wide range of diagnostic tests and services for patients, providers, and biopharmaceutical companies. Labcorp specializes in areas such as oncology, women's health, neurology, and genetics, offering both routine and specialized laboratory testing. It supports healthcare systems and organizations with clinical lab testing, health assessments, and employee wellness programs. Labcorp also plays a significant role in the biopharma sector, providing nonclinical research, central laboratory services, and consulting for drug development and commercialization. With their commitment to science and innovation, Labcorp aims to improve health and change lives worldwide.

📋 Description

• Lead Labcorp OnDemand's marketing measurement strategy and establish scalable, privacy-compliant performance tracking frameworks across marketing channels • Partner with Marketing, Data Engineering, IT, Privacy, and Analytics teams to build a unified marketing data model • Define and govern KPI definitions, event taxonomies, attribution methodologies, tagging frameworks, and campaign tracking standards • Develop and evolve reporting capabilities for executive, marketing, and analytics stakeholders • Build and maintain multi-touch attribution models • Lead evaluation, development, and optimization of Marketing Mix Modeling capabilities • Design and execute incrementality studies, lift tests, geo-based experiments, and other measurement frameworks • Develop predictive models and forecasting capabilities for customer acquisition, lifetime value analysis, and growth planning • Analyze full-funnel performance and identify opportunities to improve marketing efficiency, effectiveness, and ROI • Translate analytical findings into business recommendations for marketing and executive stakeholders • Evaluate measurement technologies, analytics platforms, and external partners • Serve as subject matter expert for marketing measurement, attribution, experimentation, and media effectiveness • Support development of a scalable marketing analytics and data science function • Drive innovation in marketing analytics and optimization methodologies

🎯 Requirements

• Bachelor's degree in Statistics, Economics, Econometrics, Mathematics, Data Science, Computer Science, or Analytics • 7 or more years of experience in marketing analytics, data science, marketing measurement, econometrics, or media effectiveness • Experience developing or managing Marketing Mix Models (MMM) • Experience with incrementality testing, geo-experiments, lift studies, and causal measurement methodologies • Experience working in healthcare, diagnostics, eCommerce, consumer health, or highly regulated industries • Familiarity with Freshpaint, Adobe CJA, Databricks, Snowflake, and customer data platforms • Experience evaluating or managing third-party measurement vendors and analytics partners • Experience leading complex analytics initiatives and influencing senior stakeholders through data-driven recommendations • Strong background in digital marketing measurement, attribution, experimentation, and performance analytics • Experience working cross-functionally with marketing, technology, analytics, and data engineering teams • Advanced statistical modeling and econometric analysis • Expertise in experimental design, causal inference, Bayesian statistics, and hypothesis testing • Strong proficiency in Python and SQL • Experience with visualization and reporting tools such as Power BI, Tableau, or similar platforms • Familiarity with Marketing Mix Modeling frameworks, attribution methodologies, and marketing analytics best practices • Experience building predictive models and machine learning solutions in production environments

🏖️ Benefits

• Annual bonus eligibility • Medical insurance • Dental insurance • Vision insurance • Life insurance • Short-term disability (STD) • Long-term disability (LTD) • 401(k) • Paid Time Off (PTO) or Flexible Time Off (FTO) • Tuition Reimbursement • Employee Stock Purchase Plan