Senior Demand Generation Manager

Job not on LinkedIn

🕒 June 29

🇺🇸 United States – Remote

💵 $119k - $140k / year

⏰ Full Time

🟠 Senior

📈 Performance Marketing

👻 Ghost score 31%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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LastPass

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2008

🔒 Cybersecurity

☁️ SaaS

🤝 B2B

Cybersecurity • SaaS • B2B

LastPass is a leading password management and cybersecurity company that offers solutions for both individuals and businesses. With a strong focus on security and privacy, LastPass provides a secure vault for storing and managing passwords, ensuring that sensitive information remains protected. It offers multi-device access and a variety of features such as password sharing, dark web monitoring, and multifactor authentication to enhance user security. LastPass serves various user groups with its Personal, Families, Teams, and Business plans, catering to both personal and enterprise-level security needs. Additionally, its zero-knowledge encryption model ensures that only users have access to their password details. LastPass's commitment to providing a safe and user-friendly password management experience makes it a preferred choice for millions worldwide.

📋 Description

• Own the tier upgrade number, moving customers from Teams to Business to BusinessMax, against a defined target account list • Design and run multi-channel ABM campaigns tailored to mid-market accounts • Adjust program design based on small-business and mid-market buying dynamics • Identify content gaps across target segments and funnel stages and coordinate content development • Use database segmentation to identify buying-team coverage and persona gaps and run programs to close them • Coordinate campaign deployment with Field Marketing and Events to maximize reach and account coverage • Adapt targeting methods across geographies and account for regulatory differences • Measure programs against tier-upgrade pipeline and conversion KPIs and refine account selection and messaging • Collaborate with Sales, Field Marketing, Events, Analytics, Marketing Operations, and content and creative teams • Report to Demand Generation leadership

🎯 Requirements

• Proven experience in B2B demand generation, with direct experience running ABM programs in mid-market segments • Clear, well-formed point of view on how scaled ABM operates and differs from enterprise-style, high-touch ABM • Experience identifying content needs across segments and the funnel, and driving content into production through internal marketing partners • Hands-on experience with database segmentation to uncover and close gaps in buying-team coverage and personas • Track record of close coordination with Field Marketing and Events to land multi-channel account-based campaigns • Experience running campaigns across multiple geographies, with understanding of targeting and outreach changes required by local regulations • Strong analytical instincts and ability to use data to prioritize accounts and refine targeting • Fluency with AI tools for account research, content development, and campaign analysis

🏖️ Benefits

• Remote-first culture • Competitive compensation • Flexible Paid Time Off policies, including Quarterly Self-Care Days (4 extra paid days off annually) and Volunteer Days • Parental leave • Comprehensive health coverage, including dependents • Home office setup support • LastPass Families free account for up to 5 members • Continuous learning and development opportunities, including an annual learning stipend • Peer-to-peer recognition through Quantum Workplace • Employee Assistance Program for well-being support • Remote work stipend to support home office needs • Short-Term or Remote-Centric Work Arrangements for added flexibility