Associate Director, Client Strategy

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🔥 2 hours ago

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Later

51 - 200 employees

Founded 2014

📣 Marketing

🛍️ eCommerce

🌍 Social Impact

Marketing • eCommerce • Social Impact

Later is an award-winning platform that specializes in influencer marketing and social media management. The company provides tools for brands and creators to connect, manage campaigns, and analyze performance across various social networks. Later focuses on streamlining communication and collaboration while delivering transparent analytics and data-driven insights to drive predictable marketing results for its clients.

📋 Description

• Craft outcome-driven influencer marketing and social media marketing strategies for existing and prospective accounts • Collaborate with Sales on new business proposals, including research, insights, campaign concepts, creator examples, and outcome expectations • Collaborate with Account Management and services to prepare Strategic Business Reviews for accounts paying Later $50,000 or more annually • Build and maintain influencer marketing and social media marketing best practices across industries, platforms, and objectives • Build and maintain industry performance benchmarks such as CPE, CPM, and engagement rate • Use benchmarks when crafting strategies, proposals, and Strategic Business Reviews • Collaborate with strategy, sales, account management, services, marketing, and product teams • Stay current on industry trends, best practices, and emerging technologies

🎯 Requirements

• Bachelor's degree in Business Administration, Marketing, or related field • 5+ years of experience in the Influencer Marketing and Social Media Marketing landscape • Expert-level working knowledge of influencer marketing and social media marketing • Proven success creating and delivering influencer strategies for enterprise-grade B2C consumer brands • Excellent project management and cross-functional coordination skills • Excellent customer-facing communication, presentation, and storytelling skills • Ability to work effectively in a fast-paced, dynamic environment with cross-functional teams • Proficiency in CRM software such as Salesforce • Proficiency in collaboration software including GSuite, Slack, and Zoom • Proficiency in Influencer Marketing, Social Media Management, and Affiliate Marketing software • Paid social advertising proficiency is a plus

🏖️ Benefits

• Various benefits plans for permanent team members • Market-based and data-driven compensation • Compensation evaluated bi-annually, including performance and market-related factors

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