Ecosystem Marketing Lead

🔥 13 hours ago

🇺🇸 United States – Remote

💵 $176k - $216k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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Lattice

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2015

☁️ SaaS

👥 HR Tech

🏢 Enterprise

SaaS • HR Tech • Enterprise

Lattice is a people management platform designed to help organizations improve employee engagement, performance, and development. It offers tools for performance reviews, goal setting, employee feedback, and analytics to help HR teams and managers foster a high-performance culture. Lattice integrates with various HRIS systems and aims to streamline HR operations by centralizing data and automating workflows. The platform supports strategic HR teams in managing employee information, driving performance, capturing team sentiment, and providing insights, ensuring that the company can build operational excellence and meaningful work experiences for employees.

📋 Description

• Own the partner-facing GTM strategy and packaging for Lattice’s ecosystem partnerships and integrations • Partner with Product and Integrations teams on what Lattice builds, while owning how partner-enabled capabilities are positioned and brought to market • Develop joint launches, campaigns, events, content, customer stories, and executive programs with strategic partners • Translate partner-enabled capabilities into customer value, use cases, messaging, and differentiated positioning • Build repeatable partner marketing motions across co-marketing, field activation, account opportunities, customer advocacy, and sales enablement • Work with Sales and Field Marketing to activate partners through events, regional programs, account-based opportunities, and customer-facing moments • Identify and prioritize partners that can create distribution, credibility, pipeline, and category leadership • Expand Lattice’s reach into managers, functional leaders, and broader business stakeholders through strategic ecosystem programs • Own partner-facing launch timing, marketplace distribution opportunities, and Lattice’s presence in relevant third-party marketplaces • Represent Lattice at strategic partner events, virtually and in person, and lead event-based commercial activation alongside partners • Educate partners on Lattice’s integration capabilities, limitations, and dependencies in collaboration with Product Marketing, Product, and Engineering • Establish goals and measurement for partner marketing programs, using results to improve future investments and partner plans • Deliver success outcomes including consistent partner-sourced and partner-influenced pipeline measurement, joint GTM plans, marketplace visibility, partner commercial enablement, broader stakeholder reach, and stronger AI-native workplace ecosystem positioning

🎯 Requirements

• 8+ years of experience in partner marketing, ecosystem marketing, alliances, field marketing, or a related B2B SaaS go-to-market role • Experience developing and executing joint go-to-market programs with technology partners, including campaigns, events, content, launches, and sales activation • Ability to translate technical products, integrations, and platform capabilities into relevant customer stories and commercial programs • Experience partnering effectively with Product, Engineering, Product Marketing, Sales, and Field Marketing teams • Track record of managing multiple cross-functional and external stakeholder relationships, setting priorities, and driving programs from concept through execution • Clear written and verbal communication skills, including the ability to influence without direct authority • Practical, metrics-oriented approach to evaluating program performance, partner value, and future investment • Comfort representing Lattice with senior partner contacts and in external settings • Experience in HR technology, AI, or adjacent work-tech ecosystems is a plus

🏖️ Benefits

• Incentive stock options, subject to the terms of Lattice’s applicable plans • Medical insurance • Dental insurance • Vision insurance • Life, AD&D, and Disability Insurance • Emergency Weather Support • Wellness Apps • Paid Parental Leave • Paid Time off inclusive of holidays and sick time • Commuter & Parking Accounts • 401(k) retirement plan • Financial Planning • Learning & Development Budget