Launch Potato
51 - 200 employees
Founded 2015
📱 Media
👥 B2C
Media • B2C
Launch Potato is South Florida's fastest growing digital media company, founded by a group of young and ambitious individuals with a history of building successful direct-to-consumer digital businesses. Headquartered in Delray Beach, FL, Launch Potato operates with a distributed global team. The company focuses on solving complex problems with smart marketing, great engineering, data science, and fun, emphasizing its commitment to innovation and scalability.
Lead Creative Strategist
Job not on LinkedIn
🔥 0 minutes ago
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Launch Potato
51 - 200 employees
Founded 2015
📱 Media
👥 B2C
Media • B2C
Launch Potato is South Florida's fastest growing digital media company, founded by a group of young and ambitious individuals with a history of building successful direct-to-consumer digital businesses. Headquartered in Delray Beach, FL, Launch Potato operates with a distributed global team. The company focuses on solving complex problems with smart marketing, great engineering, data science, and fun, emphasizing its commitment to innovation and scalability.
📋 Description
• Own the end-to-end briefing process for all creative entering production • Maintain a rolling content backlog with new concepts brief-ready • Hit monthly targets for net-new concepts • Analyze creative performance data with the paid media team • Document winning formulas in the creative playbook • Conduct competitive creative research regularly • Manage LP's UGC creator pipeline end-to-end
🎯 Requirements
• 5+ years experience with direct response creative strategy ownership and performance media buying • Strong hook identification and persona targeting understanding • Experience writing production-ready briefs • Performance data fluency • Managing UGC creators from sourcing through delivery • Ability to work across multiple verticals and formats simultaneously • Strong copywriting ability for scripts, hooks, headlines, and ad copy • Experience leveraging AI tools for creative strategy
🏖️ Benefits
• Base salary is set according to market rates for the nearest major metro • Compensation package includes a profit-sharing bonus • Competitive benefits
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