Launch Potato
51 - 200 employees
Founded 2015
📣 Marketing
📱 Media
👥 B2C
Marketing • Media • B2C
Launch Potato is South Florida's fastest growing digital media company, founded by a group of young and ambitious individuals with a history of building successful direct-to-consumer digital businesses. Headquartered in Delray Beach, FL, Launch Potato operates with a distributed global team. The company focuses on solving complex problems with smart marketing, great engineering, data science, and fun, emphasizing its commitment to innovation and scalability.
Lead Creative Strategist
🕒 June 16
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Launch Potato
51 - 200 employees
Founded 2015
📣 Marketing
📱 Media
👥 B2C
Marketing • Media • B2C
Launch Potato is South Florida's fastest growing digital media company, founded by a group of young and ambitious individuals with a history of building successful direct-to-consumer digital businesses. Headquartered in Delray Beach, FL, Launch Potato operates with a distributed global team. The company focuses on solving complex problems with smart marketing, great engineering, data science, and fun, emphasizing its commitment to innovation and scalability.
📋 Description
• Own the end-to-end briefing process for all creative entering production • Maintain a rolling content backlog with new concepts brief-ready • Hit monthly targets for net-new concepts • Analyze creative performance data with the paid media team • Document winning formulas in the creative playbook • Conduct competitive creative research regularly • Manage LP's UGC creator pipeline end-to-end
🎯 Requirements
• 5+ years experience with direct response creative strategy ownership and performance media buying • Strong hook identification and persona targeting understanding • Experience writing production-ready briefs • Performance data fluency • Managing UGC creators from sourcing through delivery • Ability to work across multiple verticals and formats simultaneously • Strong copywriting ability for scripts, hooks, headlines, and ad copy • Experience leveraging AI tools for creative strategy
🏖️ Benefits
• Base salary is set according to market rates for the nearest major metro • Compensation package includes a profit-sharing bonus • Competitive benefits
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