Senior Creative Strategist

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Launch Potato

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2015

📱 Media

👥 B2C

Media • B2C

Launch Potato is South Florida's fastest growing digital media company, founded by a group of young and ambitious individuals with a history of building successful direct-to-consumer digital businesses. Headquartered in Delray Beach, FL, Launch Potato operates with a distributed global team. The company focuses on solving complex problems with smart marketing, great engineering, data science, and fun, emphasizing its commitment to innovation and scalability.

📋 Description

• Own the end-to-end briefing process for all creative entering production: static, short-form video, long-form DR, display, YouTube, and emerging formats • Maintain a rolling content backlog with 4+ weeks of net-new concepts brief-ready at all times • Hit monthly throughput targets for net-new concepts across LP's full vertical portfolio • Own the net-new vs. iteration balance: enough new concepts to maximize testing cadence, enough iteration direction to fully exploit proven winners • Proactively identify untested formats and underserved verticals and bring them into the testing queue • Analyze creative performance data with the paid media team to identify winners, flag fatigue, and determine what to test next • Translate performance findings into new briefs and updated creative direction, not just observations • Maintain LP's creative playbook: document winning formulas by persona, vertical, and format so every team starts from accumulated learning, not from zero • Lead competitive creative research on a regular cadence: study what formats, hooks, and approaches are winning in LP's verticals and flag emerging opportunities before they're mainstream • Drive cross-vertical learning: when something wins in one vertical, identify where it can be adapted and brief it for others • Own LP's UGC creator pipeline end-to-end: sourcing, vetting, contracting, briefing, and performance review • Maintain the Airtable UGC creator dashboard as the single source of truth: creator profiles, availability, past performance, brief status, and video review status • Write creator briefs specific enough to reduce revision cycles and increase the odds of a usable first delivery • Build and manage creator relationships across LP's full vertical portfolio, not just the highest-volume categories.

🎯 Requirements

• 5+ years experience with direct response creative strategy ownership and performance media buying • You know what a strong hook looks like, why persona targeting matters, and what makes someone stop scrolling • Demonstrated experience writing production-ready briefs that creative teams execute without revision rounds • Performance data fluency: you can read results, identify what's driving them, and translate findings into creative direction • Experience managing UGC creators from sourcing through delivery • Ability to work across multiple verticals and formats simultaneously without losing strategic focus • Strong copywriting ability (scripts, hooks, headlines, ad copy) meaningfully accelerates the briefing process and is a differentiator for this role • Experience leveraging AI tools like Claude or AI Asset Production tools to drive creative strategy farther.

🏖️ Benefits

• Base salary is set according to market rates for the nearest major metro and varies based on Launch Potato's Levels Framework • Your compensation package includes a base salary, profit-sharing bonus, and competitive benefits.